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Price war analysis of Dangdang price war in JD.COM. Computer output microfilm
The price war initiated by Liu Yibo as a speech position has become the object of hot discussion in Weibo. Qu Xiaodong, a senior Internet person, believes that JD.COM has launched a typical judo war.

"There are only more than 200,000 kinds of books in JD.COM, while Dangdang has more than 600,000 kinds; Books are only a sideline of JD.COM, but they are Dangdang's main business. So if a price war is fought, the cost of Dangdang will be several times that of JD.COM. JD.COM does not need to enrich the variety of books, but Dangdang must have a complete variety. Therefore, it is more expensive to fight. " Qu Xiaodong (Weibo) said at the Weibo.

Shen Yin (Weibo), executive editor-in-chief of Entrepreneur magazine, commented that JD.COM's Dangdang War is actually a realistic version of the "Three Kingdoms Guandu War".

"Today, the results are divided. Liu Gangyi is bold. After this battle, he has been able to be independent. Except Taobao, no one in the domestic e-commerce industry can shake JD.COM. As for Dangdang, although the right time, the right place and the right people played a good hand, it was disorganized. He did great things and cherished his life. This is the evaluation of Yuan Shao in the History of the Three Kingdoms! " Shen Yin said.

Lu Jianguo (Weibo), a well-known blogger, commented that "barefoot people are also afraid of wearing shoes, because barefoot people want to wear shoes, which raises the threshold, so barefoot people may lose hope of wearing shoes." He further pointed out that Dangdang's share price was affected when it went to war with JD.COM, but JD.COM. The listing of COM is affected. "So, start, Dangdang since the loss of eight hundred, JD.COM since the loss of three thousand. Dangdang hide, JD.COM worried. "

Chen Xiaohui, the founder of JD.COM Culture, replied to Qu Xiaodong and Weibo that the book price war "won't last long". The reason is that publishers have experienced a price war between Dangdang and Zhuoyue, so this time they are surprisingly consistent. “JD。 COM didn't prepare for the system and logistics of selling books at all, and the hasty price war greatly reduced its shopping experience. Not worth the loss. "