VI (Visual Identification) system includes:
A. Basic element system: such as enterprise name, enterprise logo, enterprise modeling, standard words, standard colors, symbolic patterns, propaganda slogans, etc.
B application systems: product modeling, office supplies, corporate environment, transportation, clothing, advertising media, signboards, packaging systems, official gifts, exhibitions and printed publications.
A. Office supplies: envelopes, stationery, notes, business cards, badges, work permits, invitations, folders, letters of introduction, bills, memos, information kits, official document forms, etc.
B. External architectural environment of the enterprise: architectural modeling, company flag, corporate facade, corporate signboard, public signboard, road sign, advertising tower, neon advertisement, courtyard beautification, etc.
C. Internal building environment of the enterprise: departmental signs, common signs, floor signs, corporate image signs, flags, billboards, POP advertisements, shelf signs, etc.
Means of transportation: cars, trucks, buses, trucks, tool cars, oil tankers, ships, planes, etc.
E. Clothing: manager's uniform, manager's uniform, employee's uniform, etiquette uniform, T-shirt, tie, work cap, buttons, epaulettes, badges, etc.
F advertising media: TV advertisements, magazine advertisements, newspaper advertisements, online advertisements, street sign advertisements, poster advertisements, etc.
G product packaging: carton packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging and wrapping paper.
H. Official gifts: T-shirts, ties, tie clips, lighters, key cards, umbrellas, medals, gift bags, etc.
1. Display: window display, exhibition display, shelf display, display display, etc.
J printed matter: company profile, product description, product profile, calendar, etc.
Any enterprise wants to publicize and spread to the public, so as to create a visible corporate image, it needs to rely on the communication system. The effectiveness of communication depends entirely on whether the design of the symbol system in the communication system mode can be recognized and accepted by the public and leave a deep impression on the public.
The role of an excellent VI design for enterprises should be:
A, convey the business philosophy and corporate culture of the enterprise, and publicize the enterprise in the visual form of image;
B, improve employees' sense of identity with the enterprise, and improve enterprise morale.
Having said that, I believe everyone has a certain understanding of VI design. Do you feel that your posture is rising again?
First of all, corporate image design, usually called CIS(CorporateIdentitySystem) design, also known as corporate identity system design, refers to a visual system image system established by enterprises in order to gain social recognition and trust and convey the corporate purpose and cultural connotation contained in their products to the public.
Then a complete enterprise identification system includes mind identity, behavior identification and enterprise visual identification. VI is corporate visual identity.
A set of good VI design can well convey the company's philosophy and purpose, and it is the most effective, direct and impactful method to establish corporate image and enhance corporate visibility.
Vi design is of great help to enterprises. The most basic thing is to effectively distinguish it from other companies in the industry and create unique characteristics of the company. It can be said that the soul of an enterprise lies in vi design. Therefore, a set of scientific and excellent vi design has the characteristics of helping enterprises spread. Help enterprises to establish popularity and shape corporate image.
There is no doubt that corporate logo is the most basic element of vi design. A good logo design can bring good publicity and benefits to enterprises.
The existence and connotation of companies and products are invisible, but they can be refined and condensed into visual VI design, which provides a visual carrier for communication. Through visual VI design, enterprises have outstanding cultural concepts and values, which can bring greater benefits to customers.
Excellent enterprise VI design must consider the competition with competitors, highlight their differences and prevent similarities through VI design. Successful VI design is to use visual points to show this difference, so that corporate brands are more personalized and unique, completely separated from competitors, and quickly recognized and selected by consumers, thus completing the transformation of the company's interests.
Visual image recognition system, breaking the traditional fixed thinking mode, combined with the characteristics of the enterprise industry to design, put an end to the application of template materials, logo start, standardize the corporate image logo system specifications, auxiliary graphics to extend the details of the application of auxiliary effects, specific application of standardized corporate colors, screen colors and beautiful proportions, at first glance, like a regular army, get rid of guerrilla face! Standardization, specialization and visual unity!
First, to enhance the overall image of the enterprise, VI will standardize the colors, fonts, design elements and so on of commonly used materials of the enterprise.
Two, different from other enterprises, or can be similar to the image of famous enterprises.
Third, give people a more formal image.
VI[VisualIdentity] We call it Visual Identity System, which is the most spreading and infectious part of CIS[ Enterprise Identity System].
If you want to know what benefits a good VI can bring to enterprises, you must fundamentally understand what CIS is!
CIS is a concept put forward by Americans in 1960s. Its components generally include mental identification (MI), behavioral identification (BI) and visual identification (VI).
Therefore, VI is a part of CIS. The main meaning of CIS is unified design, corporate culture and business philosophy. Through the packaging and expression of the overall image, it gives the enterprise consistent recognition, gives people a sense of belonging and forms a good corporate image.
So what will these designed things show in the end?
Through VI system
For example: enterprise name, enterprise logo, special shape, standard text, standard color, symbol pattern, propaganda slogan and so on.
Specific points include: product modeling, office supplies, corporate environment, transportation, clothing, advertising media, signboards, packaging systems, official gifts, exhibitions, printed publications, etc.
So the advantage of VI system is that people feel that your company is "tall".
The picture comes from network intrusion.
1. Attract the public's attention and generate memories with its own unique visual system symbols, so that customers can have the greatest brand trust in the products or services provided by enterprises;
2. Distinguish this enterprise from other enterprises, clarify the industry characteristics of the enterprise, and ensure the independence and irreplaceability of the enterprise in economic activities;
3. Communicate the business philosophy and business philosophy of the enterprise, and publicize the enterprise in the form of image visual system;
4. Enhance employees' sense of belonging to the enterprise and enhance the cohesion of the enterprise team.