As a commodity, books are inevitably influenced by the law of demand. The same book is usually sold at the original price in traditional bookstores (some traditional bookstores give members a discount of about 20%), while in online bookstores, you can enjoy a discount of 7-8% if you don't become a member, and some outdated bestsellers even get a discount of 2-3%. If we simply proceed from the price difference, it is undoubtedly a rational choice for consumers to choose to buy books in online bookstores.

2. More choices

Due to the limitation of business area, the total number of books supplied by traditional bookstores is limited, and the books displayed on each shelf have a certain display cost. Therefore, for the sake of economic benefits, traditional bookstores have to issue a large number of popular books with good returns. The online bookstore can transfer the inventory, just display the corresponding book information on its website, and the display cost of each book is very low. In a sense, there is no limit to the total number of books it supplies, and consumers have more choices. According to Chris Anderson's long tail theory, although the sales of unpopular goods are relatively small, a large number of unpopular goods can also create considerable profits.

3, easy to find

The Internet provides convenience for searching books. Consumers can search for the books they need through keywords such as title, author and publishing house. If consumers don't have a clear purchase goal, they can also choose through the classification of books on the website. In traditional bookstores, finding books can only be judged by the labels on the shelves. Although some bookstores also provide computer system search services, they will eventually return to physical shelves.

4. Convenient delivery

Buying books in online bookstores only needs to be circulated online, and shopping is not limited by time and space. With the closer cooperation between online bookstore and logistics industry, the offline distribution efficiency of online bookstore is getting higher and higher. Many online bookstores have even launched free shipping activities for all the books. In contrast, due to the limitations of manpower, material resources and financial resources, the delivery service of traditional bookstores is much inferior.

Extended data:

Disadvantages of online bookstore

1, there is some blindness.

In traditional bookstores, consumers can browse and read at will, and have a certain understanding of the books they buy before buying. When consumers buy books online, they can't get in touch with the entity of the book, but only know the contents of the book indirectly, so there is some blindness in the purchase process.

At present, many online bookstores have successively launched user reviews. The website encourages readers who have bought this book to rate and comment on it, which relatively reduces the blindness of latecomers to buy books. But because each reader's needs and tastes are different, it is worth pondering whether other people's comments are necessarily valuable.

2. There are many purchase processes.

In traditional bookstores, the process of buying books is quite simple, that is, choosing books-paying-leaving. When shopping in an online bookstore, consumers need to go through a series of processes, such as registering users, selecting books, filling in the delivery address, and paying (mainly cash on delivery at present). This process can easily make offline customers feel too complicated. On the one hand, it limits the customer base, on the other hand, it will lose some orders during the purchase process.