The Encyclopedia of Demonstration Copywriting of Enterprise Practical Planning is a book published by China Federation of Industry and Commerce Press on February 20 14. This book is divided into six chapters, including business planning, enterprise management planning, public relations activities planning, advertising planning, project planning and large-scale activities planning.
Each chapter is subdivided into several sections according to the different emphases of the planning case, and the content of each section specifically includes the characteristics, writing requirements and skills, examples and so on.