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Why do Dangdang's books sell so cheaply?
At the book fair in Beijing, they charge 50% of the original price. If they want more, they often get the goods at about 30% price.

If the seller directly contacts the publishing house, the price will be lower.

You are a book maker, too. You should know that.

They may not be for profit, but to build a brand. Long-term investment, as long as it doesn't lose money