Nanjing Dazhong Bookstore is an urban exploration of the brand-new marketing model of cultural department stores under Guo Hong Cultural Industry Group Co., Ltd., an important symbol of Guo Hong Cultural Industry Group's efforts to build a national chain brand and fully enter the book retail market, and an important beginning to build the second brand of the national book industry. In 2003, Nanjing Bookstore, the largest non-public bookstore in China, was established. In 2004, seven bookstores were opened in Jiangsu Province, and each bookstore has established good cooperative relations with nearly 500 publishing houses and more than 400 private publishing institutions and booksellers.

Nanjing Volkswagen Bookstore attaches great importance to consumers' opinions and suggestions, makes full use of the Internet to interact, cooperates with the famous local online community "Nanjing Metro Fashion Forum" at the construction site, regularly investigates and pays a return visit to online suggestions and opinions, and opens a special square discussion section to collect consumers' opinions. Anyone can log in to the forum to participate in the discussion, which greatly improves the reputation of Nanjing Volkswagen Bookstore.