I am very dissatisfied with Yi Zhongtian's vigorous "auction without reserve price" of the manuscripts of the Three Kingdoms. In fact, in this incident, not only the entire publishing industry, but also the academic community was threatened. In the chaotic transition period when publishing houses are pushed to the market, Yi Zhongtian has brought a dangerous value signal, otherwise serious academic publishing will face greater problems.
Readers may have noticed that in the past year, a large number of popular and even vulgar history books were dizzying. The academic publishing environment in China is inherently bad. There is no professional academic publishing house and no real university publishing house. Most university associations are only school-run enterprises, and more are responsible for making profits. Taking Yi Zhongtian as an example, if scholars are required to carry out the packaging revolution that caters to the market and the stylistic revolution that pleases the public, academic publishing will inevitably be pushed to a dead end.
I can't say whether Yi Zhongtian is personally responsible for this. In fact, no matter how much fame and fortune he gets, it is just a signature snack launched by a huge interest canteen. Behind his mere royalty of/kloc-0.000000, there are tens of millions of advertising revenue and book coding. Yi Zhongtian dismissed the class when the ratings dropped. The professionalism is respectable, and the employee's mentality is clear at a glance.
Montaigne once said something that happened hundreds of years ago, but the general idea is good: "It is often mediocre people who know how to write history, as if what we want to learn from history is to write articles;" They also have a point. Since I was hired for this matter, I was mainly worried about that aspect. "
I don't want to say that Yi Zhongtian is useful and useless, harmful and harmless, and I don't want to say whether he misled others' children-at best, he was entertaining others' children. We should know that the entertainment function is the first priority of TV media in commercial society, and the "coax society" supplemented by the Internet (in Zhu) has created the nouveau riche in the era of electronic media.
The widely circulated "Marry Yi Zhongtian" is another satire reaching its peak.
I don't object to the cooperation between academia and television, especially in today's increasingly autistic academia, where social influence is extremely low. But I don't like to exaggerate the role of TV in academic exchanges, and I am even more opposed to scholars meeting on their own initiative, but the ratings are the first. Behind excessive hype and extravagant performances, there has always been excessive greed.
I don't object to scholars who are "close to the people", but this is different from politicians' close to the people. Politicians should be close to the people not only in their manners, but also in their policies. Scholars should always maintain their minimum academic standards. In terms of academic attitude, being close to the people and being close to "popular lovers" is not kitsch, but what?
I have read Yi Zhongtian's Reading the City, and it feels good, but I don't like The Melancholy of the Empire, and I think this book is chewed and undigested. Knowledge, no opinion; Skin, no bones; I have a simple pleasure without thinking, but I still haven't got rid of the main characteristics of pop-top cans and instant noodles culture, but I just put a gold label of "made by scholars"
This is our time-the worship of meaningless.