There are many second-hand houses. If the seller wants to sell the house as soon as possible, in addition to the hardware facilities such as housing facilities, he should also master some sales skills when communicating with the buyer. Sales people have some experience in buying a house, so it is very useful to learn some skills from them. Next, there are some skills for salespeople to sell houses. You can have a good look.

1, psychological analysis of buyers

Property buyers have more or less purchase intentions and needs. When looking at a house, salespeople can promote their buying behavior. The psychological analysis of buyers mainly includes the following points:

(1) Study the housing quality and supporting level in detail.

(2) the property right of the house, including whether there are loans and mortgages;

(3) Judging and taking action based on the existing experience;

(4) Waiting for an opportunity to copy the bottom;

⑤ Try to take risks with speculative psychology;

⑥ Sampling house selection (no time to consider);

⑦ Transfer time.

2. Basic sales skills

① Observe the body language of customers carefully;

② Introduce the skills of products;

3 follow the temptation;

4 bargaining skills;

⑤ Skills to make buyers make up their minds;

6 signing skills, etc.

3. Communication skills

When communicating, salespeople always use spoken language and pay attention to the buyer's body language and listening skills, so as to tap the customer's needs, budget and preferences and break through the buyer's housing area, total price, floor, orientation, area and landscape.

4. How to facilitate the transaction?

After the seller has mastered the customer's purchasing motivation, budget and purchasing preference, he can make a breakthrough according to his various purchasing needs.

(1) Emphasize the advantages

Good geographical location, unique architectural style, reasonable product planning (square orientation and pattern), good room planning, good privacy, beautiful landscape, unique residential environment, complete peripheral facilities and convenient life (library, celebrities, etc. ), simple payment method, timely delivery, etc.

Sellers can focus on the above points, adhere to the principle of negotiation and defense, and first look at the buyer's reaction. If you start bargaining, you should re-emphasize the advantages of this second-hand house according to the buyer's preferences, thus facilitating the transaction.

(2) Direct pricing

Direct pricing is mainly used in the following four situations:

① The buyer is experienced and has bought a house for the second time or is a colleague;

2 Familiar with house price and cost, and the price is straightforward and reasonable;

(3) The buyer knows that the house is insufficient, and selling the house may fail;

The buyer paid a deposit for another house, and you want to persuade him to change it.

(3) Leakage of heat from the house

Good apartments are always welcome. You can disclose the hot demand of the house to the buyer, but this way depends on whether the other party trusts you first.

(4) simplify the buying and selling steps

When signing a second-hand house sales contract, if the buyer wants to modify a certain clause, he can ask him to read all the contents of the contract and then give a unified answer and modification.