The development of any industry will experience the transformation from barbaric development to refined operation, and in this article, we will simply understand and analyze the development trend of the media operation industry through case analysis. One trend: content specialization-more vertical, longer tail and more credible. First, practitioners are more professional, and the era when grassroots are king has passed. In the future, with the continuous reshuffle of the domestic media industry, it is expected that more traditional media people will join the media, and they will inject more norms of journalistic professionalism into the content production of the media. And those modes of production that mainly rely on abstract and information integration are doomed to decline. In the future, these heads are expected to maintain a high degree of vertical with the media and continue to improve their professionalism. Compared with the self-media that integrates existing information, is mainly funny and has a strong grassroots atmosphere, the self-media that focuses on the production of high-quality original content will gain more capital attention and win higher valuation. Content production from the media will further open up the upstream and downstream industrial chains. In addition, the development of peripheral products based on content will be more active. For example, media that pay attention to secondary culture will enter the field of e-commerce, and media that pay attention to emotional issues may also be combined with offline psychological counseling salons. The second trend: organization and institutionalization-from self-employed to corporatization. In the future, if we want to produce high-quality content more stably from the media, we need to build a complete team, institutionalize operation, provide various organizational interfaces for later commercialization, and change the organizational form to corporatization. Some media leaders will increase their efforts to introduce talents from traditional media and strengthen their own content production strength. The third trend: investment regularization-more high-quality self-media will be invested. At present, in the camp of new media, self-media is still in a relatively weak position. To achieve leap-forward development, it is inseparable from the intervention of capital. Moreover, the investment of capital is increasing. Only by investing capital and enhancing strength can we achieve long-term development. Trend 4: Standardize operation-strengthen content authorization and platform self-discipline. Since the media experienced a long barbaric growth period, "the infringer lives and the infringer dies" is no longer the knowledge of the mainstream media team. With the strengthening of governance of mainstream platforms such as judicial, administrative and official WeChat accounts, legalized and compliant operation has become the main theme of media commercialization. Moving from "barbarism" to "civilization" from the media is not only the inevitable requirement of Internet intellectual property protection and content governance, but also the inevitable trend of continuous development and upgrading of the media.