To write a good press release, you can pay attention to the following angles:
First, from the ideological point of view, inspiring thoughts can often attract many people's attention, and strengthening ideological strength is the most important new angle. For example, party constitution's activities in a class are not big news in terms of scope, but they are worth reporting from the perspective of strengthening ideological and political study.
Secondly, from the characteristics, some festivals are celebrated in the same way every year, but if we find the characteristic content of that year's activities to report, we can write valuable news.
Third, from the reader's point of view, pay attention to the problems closely related to the material life and spiritual life of teachers and students in the whole school, and choose the "small things" that happen in the study life of teachers and students to enhance the appeal of news. As a college reporter, as long as you often go deep into classmates' classrooms, dormitories, libraries and sports fields, pay attention to their study and living conditions, understand their opinions and demands, start with their opinions and demands, and start with what they care about and want to know most, you can write meaningful news.
Fourth, the angle of time and space. The importance of some news facts will change in different periods and different spaces. Some facts that happened last year were not news, but what happened this year was news; Some facts that happened in College A are not news, but what happened in College B is news. Some events and topics need to be solved urgently in a certain period of time, which can promote practical work; Some problems have become the focus of teachers and students in a certain period of time.
Mastering the general skills of news writing and refining the news theme is the key to writing the first press release.
To write a good news article, college reporters must master the general writing skills of various news genres. If you are learning to write your first press release, you should at least do the following:
First, basically master the skills of making headlines. The title is the eye of the article. If a news release has a novel and unique title, it can attract the attention of editors and readers like a magnet.
Second, learn to write a lead. Introduction is the beginning of information and the most valuable part of information. Some people in the foreign press call the protagonist "grasping the hand", which is the attraction of the protagonist. Without a good lead, it is not a successful news release.
Speech at the Press Conference of "International Taiwan Recruits Full-time Foreign Journalists"
Leaders, distinguished guests, friends from the press,
Hello everyone!
Today, we are here to hold a press conference on the recruitment of full-time foreign journalists by Radio China International. Here, on behalf of Radio China International, I would like to extend a warm welcome to all the leaders, guests and friends in the press!
I would like to express my heartfelt thanks to the higher authorities and all walks of life who have long cared for and supported the development of international broadcasting.
Next, I will briefly introduce the basic situation of China Radio International, the construction of a modern international broadcasting system and the recruitment of full-time foreign journalists.
I. Basic Information of Radio China International
Radio China International was established on February 3rd, 194 165438. It is the only national broadcaster in China, and currently broadcasts to the world in 43 languages (38 foreign languages, Mandarin and 4 dialects). By the end of 2005, the cumulative broadcast hours reached 65,438+0,035 hours per day, and 265,438+0.7 million letters and emails were received from listeners throughout the year.
Radio China International has set up 32 foreign correspondent stations in all continents, Hong Kong and Macao, and correspondent stations in all provinces, autonomous regions, municipalities directly under the Central Government, Hong Kong and Macao Special Administrative Regions, with a huge information network.
China Radio International's "International Online" website is one of the national key news websites in China. At present, it has developed into a website with the largest number of languages in China, consisting of audio programs in 43 languages and 48 languages.
China Radio International's programs such as Global Information Broadcasting, English Comprehensive Broadcasting, European and American Pop Music Broadcasting and Multilingual Olympic Frequency are deeply loved by listeners.
China Radio International Television Center produces and transmits satellite international television programs for more than 5 hours every day, and its users cover more than 30O channels and radio stations in China.
The News of the World, sponsored by Radio China International, mainly reports international news and is distributed nationwide. Radio China International also operates various newspapers and magazines, such as international radio, film and television. In addition, international stations include China International Broadcasting Press and China International Broadcasting Audio-visual Press.
In the years of development, China Radio International has gradually formed a knowledge-intensive and talent-intensive team. At present, * * has nearly 654.38+million foreign language cadres, nearly 600 editors, journalists and professional technicians, and 654.38+million foreign staff.
After 65 years of development, China Radio International has become a comprehensive modern media with traditional media services such as broadcasting, television, newspapers and publishing, and new media services such as Internet and mobile phones.
Second, the construction of modern international broadcasting system has achieved initial results.
On June 65438+1October 65438+June 2004, the leading comrades of the Central Committee inspected China Radio International, and clearly put forward the strategic idea of building a "modern international broadcasting system".
Under the correct leadership of Publicity Department of the Communist Party of China and the party group of the State Administration of Radio, Film and Television, the leading group of China Radio International has made new progress in all undertakings around the strategic goal of "building a modern international broadcasting system" and in accordance with the concept of "opening up Taiwan Province, reforming Taiwan Province, strengthening Taiwan through innovation and rejuvenating Taiwan through talents".
1, the position of the remainder theory is further expanded. On September 28th, 2005, "Global Information Broadcasting" (FM90.5) was launched, and the brand effect of "First Information" has initially taken shape. On August 8, 2006, "Multilingual Olympic Frequency" (AM90.0) was launched, which will build a multilingual all-weather information platform for Chinese and foreign audiences to serve the Beijing 2008 Olympic Games. Together with "English Comprehensive Broadcasting" (FM9 1.5) and "European and American Pop Music Broadcasting" (FM88.7), the four frequencies complement each other and form a joint force, which will create a new position for external publicity.
2. The landing work was solidly promoted. On June 28th, 2006, Radio China International established China's first overseas FM station in Kenya. In the next five years, we will strive to build about 100 overseas FM radio stations around the world. At present, the total landing hours of China Radio International have reached 370 hours.
3. All-round development of multimedia services. On May 8, 2006, China Radio International's digital pay TV channel "Global Wonders" was officially launched, and the video media broadcasting business was fully launched.
4. Online broadcasting continues to maintain extraordinary development. According to the latest statistics, International Online ranks first among the major international radio websites in the world, and ranks first among 2,547 internet radio stations, becoming the "double champion" of the same industry websites in the world.
At present, China Radio International is promoting the construction of modern international broadcasting system in an all-round way, striving to realize the transformation from traditional media to modern media, from single media to comprehensive media, and from external broadcasting to modern communication, and building itself into a comprehensive modern media integrating wireless broadcasting, network broadcasting and multimedia broadcasting, and its international influence and competitiveness will be further enhanced.
Third, openly recruit full-time foreign journalists and build a high-quality international news reporting team.
To realize the strategic concept of "building a modern international broadcasting system", we need a solid talent guarantee. Speeding up the construction of a domestic first-class and internationally competitive talent team with reliable politics, complete categories, sufficient quantity and reasonable structure, which meets the needs of foreign broadcasting development, is directly related to the development and expansion of international broadcasting and the level of foreign propaganda and guidance.
According to the spirit of the Central Conference on International Propaganda, in order to fully implement Scientific Outlook on Development, implement the international propaganda tasks proposed by the Central Committee in the new century and new stage, cooperate with the construction of a large-scale international propaganda pattern, and realize the goal of China Radio International to build a modern international broadcasting system, it is necessary to build a team of foreign journalists with sensitive response, unique vision and excellent business. As an important post of external publicity, the foreign correspondents of China Radio International occupy an important position in the field of international reporting in China and even the world, with the characteristics of strong news sensitivity, new perspective and quick news release. In order to meet the needs of the sustained and rapid development of international broadcasting, and provide a solid and powerful organizational guarantee and talent support for the construction of a modern international broadcasting system, with the approval of the State Administration of Radio, Film and Television, our station openly recruits 10 full-time foreign journalists for the society based on the principles of openness, equality, competition and merit. Warmly welcome comrades who are interested in international communication to join the international station!
Thank you all.