1, with different work objectives.
The goal of the marketing department is to establish a brand, expand brand awareness, enhance reputation, and provide consumers with reasons and motivation to buy products.
The goal of the sales department is how to deliver the products to consumers and successfully recover the funds to realize the value of the goods; .
2. Different in nature
The marketing department is often a "theoretical work".
The sales department often carries out "practical work".
3. Different functions
The task of marketing department is to solve the market demand problem of enterprise products.
The task of the sales department is to solve the problem of whether the market can sell products. These two problems act on the market at the same time, which is the marketing work done today.