Current location - Training Enrollment Network - Books and materials - How to promote enterprises on the Internet? How to promote enterprises?
How to promote enterprises on the Internet? How to promote enterprises?
Search Promotion: (Baidu/sogou/Shenma /360/AE)

Pass as much marketing information as possible to the target users according to their opportunities to use the search information. By making use of people's dependence on search engines and habits, people can pass the information to the target users when searching for the information they want to know. The basic idea of search engine marketing is to let users find information, click on the web page and learn more about the information they need. Enterprises pay for promotion through search engines, so that users can communicate directly with the company's customer service to realize transactions.

Information flow promotion: (short video promotion/Zhihu/Weibo/WeChat circle of friends promotion)

Information flow promotion is an advertisement that is located in the social media users' friends' trends or in the content streams of information media and audio-visual media. The forms of information flow advertisements are pictures, pictures, words, videos, etc. , characterized by algorithm recommendation and native experience. You can orient them by tags, and you can choose to push exposure, landing page or application download according to your own needs. The final effect depends on three key factors: creativity+orientation+bidding.

Tencent promotion:

(Covering Tencent's billion-level social traffic, collecting fine mobile traffic, and bringing you effective and high-quality active users)

1. Achieve your marketing goals efficiently.

2. Various advertising resources, covering 800 million high-quality users.

3. Accurate orientation ability, aiming at active customers.

4. A more reasonable and transparent expense management model will help you balance costs and benefits.

Wechat friends circle advertising-diversified promotion, accurate reach!

(Massive exposure, precise orientation and efficient transformation)

1. Brand activity promotion: brand promotion or activity promotion, suitable for brand promotion of large businesses.

2. WeChat official account promotion: promote the subscription service number.

3. Mobile application promotion: promote Android or iOS mobile applications.

4. WeChat card coupon promotion: promote merchant discount card coupons.

5. Local promotion: promote local shops, and promote shops for small and medium-sized businesses.

Website construction: Website construction is the banner of corporate image. Website items: PC+ Mobile+WeChat, etc. -Let your enterprise information be integrated into people's lives, and show the characteristics and advantages of the enterprise in the needs of customers!

Features of the project: It covers corporate public relations and corporate culture, provides one-stop service from macro planning to concrete implementation, and relieves the distress that enterprises lack time, energy, personnel and operational experience.

Service target: enterprises with poor brand and corporate culture foundation, but want to establish brand image and enhance industry status.