In the market segment of literature in 2020, novels are still the largest category, accounting for more than 60%, and the proportion of codes has increased by 0.92%. Secondly, the proportion of adult picture books comics increased by 0.9 1%. Moreover, the proportion of prose code decreased the most, by 2.34%.

From the performance categories of different channels, the proportion of novels and adult picture books comics in both channels increased year-on-year, among which novels performed better in physical bookstores, while adult picture books comics performed better in online bookstores mainly by virtue of hot-selling series. Literary theory and research have also been promoted in both channels with the popularity of poetry and cultural interpretation. The performance of prose in the two channels has a clear downward trend, and the proportion of code ocean has dropped by more than 2 percentage points year-on-year, which is mainly due to the decline in popular reading of classic bestsellers such as Children, Skin, Watch and Tales of Sahara.