One-way Street Library is located in Chaoyang District. The founder really has the courage to invest in a bookstore in a remote corner of this non-commercial area. It is reported that since its opening in early 2006, the one-way street library has not carried out much publicity. However, the weekly salon information will be released by the staff on the website of One-way Street and Douban in advance, and One-way Street just catches up with the gradually strengthened word-of-mouth marketing on the Internet. The so-called word-of-mouth marketing is a service that integrates a lot of comment information through netizens trying to comment on the Internet. Through this service, we can provide valuable shopping reference for netizens. Zhang Tao, CEO of Dianping.com, said that word-of-mouth is a tool in the Internet, and consumers are highly supportive of word-of-mouth marketing.

It is understood that the main consumer groups in Douban.com are young people, especially college students and white-collar workers with high humanistic quality, and the unique cultural route of one-way street is sought after by many young people who pursue humanistic temperament and independent personality. Open Douban and you will see the popularity of one-way street libraries growing day by day. Netizens who have been to one-way street will leave comments on it. Based on the attention to word of mouth and word of mouth, more and more people know the one-way street and hope to see it.

To the surprise of the founder, in 2007, the information of one-way street salon was reprinted on Friends, Magic Time, He Xun and BBS of major universities, and a large number of domestic visitors came from Hong Kong and Taiwan. At present, the membership of One-way Street Library has reached more than 3,000 people, which was never thought of at the beginning of the establishment of One-way Street.