1, the basis of manufacturing expenses

2. Receive orders through various channels.

3. Give full play to financial effects

4. Obstacles to competitive advantage

5. Make clear who is the guide of promotion.

6. Marketing-Distribution-Sales-Promotion

7. Production

8.icing on the cake

9. Use herd mentality

10, quote a high price.

1 1. How big is the analysis disk?

12, let customers choose.

13 with free scenic spots

14. Services can be sold separately.

15, adjust the position of the industrial chain

16, cross-propaganda of lateral thinking

17, database plus brand

18, product deformation

19, the main business does not earn value-added income.

20. High-quality products compete with low prices

2 1. The value of resource marketing at both ends lies in making sales redundant.

Marketing is the process of satisfying psychological surplus.

It is a process of demand mining and appropriate satisfaction.

This is a kind of interference.

This is a process of presenting competitive advantages and strengthening competitive barriers.

It is a process of transferring added value.

It is a process of guiding customers' thinking from rationality to sensibility.

This is a process to help customers make the right purchase decision.

This is a process of trying to make customers distinguish us from our competitors.

It is a process of guiding customers' thinking from vertical to horizontal.

The customer is a piece of iron.

Your job is to find a way.

Use your charm.

Absorb this iron.

And then they're with you

After a long time,

They are also magnetic.

Will help you absorb more iron.

Promotion and marketing:

Sales is to take your things to find customers.

Whether he likes it or not.

We just want people to buy it.

And marketing should be considered more.

Stand on the other side.

We tried to find a way to meet his needs.

Then guide him to buy.

So different ideas and methods are different.

What are customers buying?

For most of the whole process,

Are rational.

But usually in the end,

When you decide to buy.

What is stimulated is the emotional aspect.

So we do sales work.

What is the most important point?

Is to find a way to guide customers.

Fight on an emotional level

Finally, promote customer transactions.

a restaurant

Open under an office building.

Guests come to dinner at noon without asking for service.

All he asked for was one word.

At night,

Do you think it is necessary to hurry at this time?

He gets off work at six or seven.

I invited some friends to go to this restaurant.

At this time, the service has risen to the first place.

Almost came in second.

So you see, this is it.

This is something you must always pay attention to.

Customer's first demand

Many times we give it to customers.

Not necessarily what they want.

We didn't give them what they wanted.

Forgetting yourself is the beginning of sales success.

The customer's problem is your problem.

The customer's difficulty is your difficulty

The customer's product is your product.

Marketing is the process of demand mining and appropriate satisfaction. Let customers come to you-in-depth marketing and customer relationship management are the main contents of each lecture.

The first one is whether to sell or not, from "asking him to buy" to "asking him to buy" (1)

The second talk about selling or not, from "asking him to buy" to "he wants to buy" (2)

The third talk about selling or not, from "asking him to buy" to "he wants to buy" (3)

The fourth lecture is to attract customers, focus on demand and pay attention to in-depth marketing (1)

The fifth lecture to attract customers, focus on demand, pay attention to in-depth marketing (2)

Lecture 6: Tapping the Potential Value of Old Customers: Deeply Cultivating the Stock Market (1)

Lecture 7: Tapping the Potential Value of Old Customers: Deeply Cultivating the Stock Market (2)

Lecture 8: Tapping the Potential Value of Old Customers: Deeply Cultivating the Stock Market (3)

Lecture 9: Tapping the Potential Value of Old Customers: Deeply Cultivating the Stock Market (4)

Lecture 10 Incremental Market Expansion: What do you want to attract him with?

Eleventh lecture on customer relationship management to enhance customer loyalty.