In order to ensure the effectiveness of activities, it is often necessary to make an activity plan in advance, which is actually a written plan for the relevant factors of activities. So how should the activity plan be formulated properly? The following is my plan for Father's Day activities in 2022 (general 1 1). I hope it will help you.
2022 Father's Day Activity Plan 1
Activity time:
From June 65438, 2006 to June 65438, 2007
Activity theme:
Healthy dad
Activity content:
1. You will get a beautiful Father's Day gift when you shop at 18 yuan. (Fan or Blade)
2./kloc-Dad born in June, 0/8 can enjoy a 60% discount for eating birthday cake in mcgilley with valid certificates.
Bless my father (customers who buy men's products with membership cards can enjoy free gift packaging. )
Fourth, do you want to meet your gentle, passionate and drinking father? Come to the supermarket with dad! As long as you win the beer drinking competition, you can get rich gifts.
Specific operation:
Time: June 16 (Saturday) and June 17 (Sunday) are divided into two sections every day: 10: 30- 165438+ 0: 00 am; 17: 00-17: 40 pm
Location:
Building branch exchange office
Detailed rules:
A: Anyone who holds a shopping receipt in our store for more than 38 yuan on that day can take part in the beer drinking competition.
B: Each performance is divided into two groups, with five people in each group. Ordered by the host, the audience who can drink 1 in the shortest time wins. The winner will get two cans of Bell Tower beer on the spot. Commodity preparation: water cups, men's underwear, Gillette series, alcohol, sleeping mats, pillows. The layout of the store is: Father's Day tags are hung at the exchange, and Father's Day tips are made in the store.
First, the marketing purpose
Because Father's Day and Dragon Boat Festival are only a few days apart and in the same news schedule, Father's Day is only a small festival compared with Dragon Boat Festival, and only one of them can be chosen as the promotion focus. Therefore, this year's Father's Day promotion does not pay attention to theme promotion, but mainly focuses on commodity promotion to achieve the purpose of sales.
Second, the newsletter schedule
June10-June 24th
Third, the promotion theme
1, dress up your father and return to youth.
2. Give Dad a warm Father's Day.
3, sincerely send your father, healthy gifts are more intimate.
Fourth, the promotion method
1) commodity selection
Choose men's goods and seasonal goods for promotion. The following commodities are for your reference:
1. Food: beer, drinks, tonics, health products, etc.
2. Daily use: suits, shirts, ties, shoes, watches, mobile phones, razors, sporting goods, high-end gifts, etc.
3. Alcohol and tobacco.
2) Special sale of goods
The purchasing department negotiates with the supplier about the special sales of related goods:
1, making my father more chic: suits, shirts, ties, leather shoes, watches, mobile phones, razors, etc. are on sale;
2. Make my father healthier: beer, drinks, tonics, health products, sporting goods and other special sales;
3, make dad happier: some exquisite high-end gifts are on sale;
3) Commodity promotion
1. Please ask the purchasing department to negotiate with suppliers, and strive for the suppliers to give discounts and gifts to related men's products, such as buying air conditioners to send towels, suits to send ties, cigarettes and alcohol to send lighters, and health products to send a small box of American ginseng.
4) commodity display
According to the situation of stores and counters, each chain branch will highlight and focus on relevant special promotions to achieve the purpose of holiday sales.
1. "Proud Dad" Filial Son Family Painting Competition
Activity time: 6/5-6/ 12 Venue: Finished painting delivered to 1F service desk; The winning works are displayed in the window on the west side of IY.
Activity content: Father's Day is coming. In order to show respect and gratitude to my father, draw a distinctive side of my father with your drawing brush and send us a brief explanation on the back of the portrait. Such as "healthy dad", "happy dad" and "handsome dad". After the selection, we selected 50 winning works for display outside the store. Participants are under the age of 18 (including 18), and their painting styles are not limited. 6/5-6/ 12 is the collection period of works, 6/ 13 is the selection period of works, 6/ 14-6/ 16 is the exhibition period of winning works, and 6/ 16 is the on-site award period.
Award setting:
First Prize: 1 Value 300 yuan Gift.
Second prize: 1 value 100 yuan gift.
Third prize: 2 gifts worth 50 yuan.
Memorial Award: A beautiful gift for 46 people.
2. "Qiao Dad" Handbag Zongzi Competition
Activity time: 6/1615: 00-17: 00.
Venue: Outside the main entrance, next to the lady's house.
Registration method: XXXXX
Activity content: Father and son (or father and daughter) sign up for the competition free of charge, regardless of age, limited to 50 teams. Within the specified time, the party with the largest number and the most standard in jiaozi wins, and the contestants can take it away.
Award setting:
Champion: 1 Value 300 yuan Gift.
Runner-up: 2 gifts worth 100 yuan.
Third runner-up: 3 gifts worth 50 yuan.
Participation Award: Provide a beautiful gift for 44 participants.
3. "Brave Dad" Dry Land Dragon Boat Race
Activity time: 6/1710: 00-12: 30 Venue: IY West Window.
Activity content: hold dragon boat race in dry land. Dragon Boat Festival, since ancient times, there have been traditional customs such as dragon boat racing and eating zongzi. Do you want to try the fun of rowing dragon boats? Do you want to make the Dragon Boat Festival more meaningful this year? Then join our dry land dragon boat race quickly.
The team consists of Master Kong Team 1, Audience Team 3 and Chunxi Road Sub-district Office Team 2. The team can get a nice little gift.
4. Father-son fun competition
Activity time: 6/1715: 00-17: 30.
Venue: 1F main entrance
Activity content: Father and son (or father and daughter) sign up for the competition free of charge, regardless of age, limited to 30 teams. The competition is divided into: father and son jumping football relay, father and son karaoke duet (self-provided accompaniment), you guess-father and son tacit understanding test, true feelings transmission. The first hand of the competition must be completed as required.