Postal newspaper marketing case article 1:
In the big subscription of newspapers and periodicals in 2007, Changsha Bureau of Hunan Province effectively recovered the lost land of university libraries through market research, innovative distribution methods to expand the market, and the introduction of floating fee rebate system. By the end of June 2006, 65438+February 3 1, the circulation of newspapers and periodicals in the library in 2007 was nearly 3 million yuan, an increase of nearly 1 10,000 yuan year-on-year. Hunan normal university library increased by more than 200,000 yuan; Changsha University of Science and Technology, which originally subscribed to social companies, has also returned to the mail distribution channel, with a turnover of more than 200,000 yuan.
Postal newspaper marketing case 2:
In recent years, Shaanxi postal newspaper distribution business has developed steadily. By the end of 20 14, 12, and 3 1 year, Shaanxi province had completed the annual newspaper subscription turnover of 51580 million yuan, ranking 14 in the country, which was 3.3 percentage points higher than the national average growth rate. While carrying out its traditional business, Shaanxi Post Press and Publication Bureau also vigorously expanded its business channels in view of the increasingly fierce competition in the press and publication market, and reached agreements with industries such as * * *, finance, insurance, logistics, medical care, communication, catering and so on to produce corporate image periodicals, VIP special issues, newspaper reading racks, subscription cards, etc., which pushed the development of professional channels for press and publication onto the fast track, and completed the annual turnover of 65,438+. At the same time, vigorously promote the informatization construction of newspapers and periodicals, and build newspaper distribution business processing system, newspaper online subscription system, newspaper information distribution system and teaching material distribution information system respectively. The construction of newspaper information system has significantly improved the service level of postal newspaper distribution to users and improved user satisfaction.
Postal newspaper marketing case 3:
20110 In October, with the trust and trust of the leaders, I began to publish educational newspapers and periodicals in the county education system. First of all, I got the support of my distant uncle, so I crustily skin of head and started to do subscription work one by one. In that year, the subscription task of 6.5438+0.2 million yuan was completed. In practical work, through understanding customers, it is reflected that newspapers and magazines are not put in time and are not in place. In order to improve the accuracy of delivery, I often go directly to customers and make unannounced visits to supervise delivery. Later, it was introduced in time. Anyone who found that the first delivery was not in place on the same day was deducted from the bonus of the month; If the current delivery is not in place, the monthly salary will be deducted, which effectively protects the interests of customers and greatly consolidates old customers. In order to arouse their enthusiasm for subscription, we have also introduced new incentive policies, such as going out for inspection and improving the rebate rate.
From 20 1 1, our county realized 120,000 yuan, and by 20 12, it realized 250,000 yuan in the whole year, which broke through the 200,000 yuan mark for the first time, and 530,000 yuan in 20 13 years, which broke through the 500,000 yuan mark. In 2007,
Postal newspaper marketing case 4:
Heze Bureau takes "market, product and policy" as the breakthrough point, and lists campus newspapers and periodicals as the key "tapping potential" goal, which has achieved good results. As of June 5438+February 3 1, the circulation of campus newspapers and periodicals reached 12405900 yuan, far exceeding the circulation of campus newspapers and periodicals of 8.5 million yuan last year, with an increase of 45.95%. The circulation of campus newspapers and periodicals in 9 branches of the city exceeded 654.38+10,000 yuan, and that in 82 branches exceeded 50,000 yuan, of which Yuncheng Guotun Branch reached152,700 yuan. 3 1 branch The circulation of newspapers and periodicals on campus has more than doubled compared with 20 1 1, which has effectively promoted the development of newspaper business.