☆ When commenting on Li, a contestant in Win in China, Ma Yun said, "I really appreciate your mentality, your wisdom and your courage. As far as the project is concerned, perhaps you are the person who needs the least money, and you have succeeded. You were born in 1970, so my suggestion is that you can learn to concentrate before you are 40. The world is not because of what you can do, but what you should do. "
☆ "The world is not because of what you can do, but what you should do" is thought-provoking. Ma Yun's words are not only for Li, but also for all entrepreneurs. Anyone who wants to start a business should know how to do what he should do. Ma Yun's involvement in Alibaba is by no means a temporary craze. He is familiar with e-commerce. After careful consideration, Ma Yun knew that this was what he should do. Of course, there are many things that everyone can do. If you don't do what you should, how can you achieve great success? Dreams are not enough to get us far away, but those who reach far away must have dreams.
Tell yourself that you did the right thing /5.
To start a business, you really have to think about what problems you have solved and what unique value you have created.
The second suggestion is that no entrepreneur will wait until the environment is good before doing his own work/12.
☆ Ma Yun said: "No entrepreneur will wait until the environment is good before doing his own work. What's the use of complaining for entrepreneurs to improve this environment in the current environment? There are too many things to deal with in this country now. A good entrepreneur should do a lot of work to improve the environment. Why do you want to be an entrepreneur when all the environment is good? Right? I think so, too. Today, you can only blame yourself for failure, or everyone has failed. Now someone succeeds and you fail, you have only yourself to blame. In short, even if you are unlucky, you are wrong. "
☆ Ma Yun told entrepreneurs not to complain about the environment when encountering obstacles, not to blame others, but to find reasons from themselves. Ma Yun's words are also a concrete explanation of the sentence "Don't look for the reasons of failure, just look for the methods of success". Entrepreneurs should actively change the unfavorable environment for their own entrepreneurship and step by step towards success. Barefoot is never afraid of wearing shoes/13
Entrepreneurs must run as fast as rabbits/16
An enterprise can't live long by blood transfusion, and the key is self-hematopoiesis/19.
The third suggestion is to find yourself and pursue selflessness when starting a business /23
☆ Ma Yun gave the player Jie Chen this evaluation in the program "Win in China": "Intuitively, I trust you the most; As an investor, I am willing to give you money. You know what you want, and you are more realistic. I think investors need to be realistic ... and finally give you some advice: build yourself and pursue selflessness. You have your own personality. You must forget yourself. What made you leave your last company? Maybe it's interest. We must put our own interests aside in the process of starting a business. "
☆ Ma Yun hopes that Jie Chen can "build himself and pursue selflessness" in the process of starting a business. At the same time, this sentence of Ma Yun is also for every entrepreneur. The success of starting a business requires a correct understanding of oneself, and more importantly, the support of the realm of "forgetting me". Only by reaching the state of "forgetting me" can entrepreneurs abandon all trivial matters and irrelevant interest disputes that hinder their own entrepreneurship, and they can start their own business wholeheartedly and gain something. To start a business, you have your own personality, but you must forget yourself /24.
When starting a business, you should find yourself and point out your mistakes, which is the true friend /27.
Any suffering needs to be faced by yourself /3 1
The fourth suggestion is not because of where your company is, but because of where your eyes are.
☆ Ma Yun said to Pan Kun in the program "Win in China": "I think the most important thing for entrepreneurs is not where your company is, sometimes where your heart is and where your vision is more important. Starbucks is not in new york, but in Seattle; KFC is not in new york, KFC is all over the world. "
☆ As Ma Yun said, mentality and vision determine the achievements of entrepreneurs. Mr. howard schultz's vision is not limited to Seattle, he sees new york and the whole world, so Starbucks has opened 65,438+05,000 chain stores around the world. Harold Sanders, an American who founded KFC, hopes that everyone can eat unique fried chicken. Today, we see KFC all over the world. It's not where your company is, but where your heart is and where your eyes are.
Enterprises should understand whether their products can go far in positioning /37
Starting a business may not be big, but it must be done first /42
Fifth piece of advice: The most important wealth of entrepreneurs is your integrity /45.
☆ Ma Yun said to entrepreneurs: "If you want to be an excellent businessman, an excellent businessman and an excellent entrepreneur, you must have one of the most important things, and that is honesty." In Ma Yun's view, wealth is not just money. He believes that honesty is the greatest wealth in the world, so he also said, "The most important thing for an entrepreneur, that is, your greatest wealth, is your honesty."
☆ Honest and trustworthy; Believers are sincere. Honesty and trustworthiness is a concept of equal value, and it is a general term for honesty and trustworthiness in people's words and actions. Honesty requires people not to cheat, not to be hypocritical, to be sincere, honest and trustworthy, so that words will count and actions will be implemented. The first thing for an entrepreneur is to be a man.
Be honest with the society and regard product quality as the cornerstone of enterprise development /49
Businessmen should do something /52
The sixth piece of advice for small companies is a few words: survive and make money /56.
☆ In Win in China, Shao Changqing, a player, said something about his competitors and his goals when answering Ma Yun's question "Explain your company's strategy in half a minute". Later, Ma Yun gave him this advice: "The strategy of a small company is just a few words: survive and make money. But I don't think defeating the opponent is a strategy. When you talk about strategy, you should clearly say what I want to do, what I should do and how to do it ... that's all. "
☆ When Ma Yun reminded Shao Changqing, the strategy of small companies was to survive and make money. This sentence is also a reminder to all those who want to start a business or just start a business. No matter how great your strategy is, you must ensure that your company survives. Making money is the only way to survive. The first concept of small companies' survival is to do well, not to be big.
The biggest difference from our competitors is that we know what they are going to do /60
Strategies that fail to achieve results and goals are empty talk /63
Never speak ill of your competitors.
The seventh piece of advice that entrepreneurs need most is optimism, learning ability and an attitude of embracing change.
☆ Ma Yun once said: "Today, Alibaba employees need honesty, learning ability, optimism and an attitude of embracing change!"
☆ Ma Yun asked Alibaba employees this way, because Ma Yun got out of the predicament step by step. In an interview with the media in 2008, Ma Yun once said: "I regard all unlucky things as happiness, so when any trouble happens, it is an opportunity for me to practice my skills. See if I can arrive on time. When I really can't, I will sleep, and the next morning is another day. "
☆ Ma Yun believes that "entrepreneurs can only go far if they are optimistic". With optimism, entrepreneurs will be willing to learn and embrace change; Being willing to learn will make people make continuous progress, and being willing to embrace change will make people adapt to various business environments and will naturally go further on the road of entrepreneurship. Entrepreneurial spirit: right hand holding left hand /7 1
Happiness is an investment. If you are happy, you must share it with others.
Unhappy work is irresponsible to oneself /76
Real entrepreneurs should be optimistic and positive to meet changes /79
The eighth advice to entrepreneurs is that it doesn't matter if you don't read many books, but you are afraid of not reading in society /83.
☆ Ma Yun once said in the program "Win in China": "Many times, entrepreneurs start businesses because they are not clear. When you are clear, you will not start a business, so sometimes it doesn't matter if entrepreneurs don't read many books, and they are afraid that they will not study in society. "
In fact, as Ma Yun said, it is not that starting a business with less reading is unsuccessful. As long as you are willing to study in the society, you will hopefully win the final victory. Li Ka-shing, who graduated from elementary school, is now the chairman and general manager of the board of directors of Hong Kong Changjiang Industrial Group Co., Ltd.; Li Shufu, who graduated from high school, started his own automobile enterprise and is now the chairman of Geely Group. The reason why they can succeed in starting a business without much study is that they all know how to continue studying in society. A high degree may not be enough to do things /84
The best university for entrepreneurs is Social University /87
You must sum up your study, and you can't do it without summing up /90.
Only by continuous transformation, continuous learning and continuous innovation can we continue to grow /92
The proposed ninth concept is no longer for sale today.
☆ As one of Win's judges in China, Ma Yun said when commenting on contestant Li Zongen: "This era no longer sells concepts, it must become something concrete, even if it is small, specific and detailed, everyone will appreciate it."
Ma Yun means that in today's era, no venture capital will only value a concept of entrepreneurs. So now entrepreneurs should follow Ma Yun's advice, turn the concepts in their minds into concrete things, and then make venture capital, so the probability of success will increase a lot. Concept has never been the core competitiveness of enterprises /98
Have lofty goals, but be down to earth/100
Concepts must become concrete things, even if they are small, concrete and detailed.
Everyone will appreciate/104
The tenth suggestion for entrepreneurs is that good passion is not enough/107.
☆ Passion is really needed on the road to starting a business, but it is not enough for entrepreneurs to succeed. In the program "Win in China", Ma Yun said as a judge: "It is not enough for entrepreneurs to have good passion. It needs a good system, system, team and a good profit model. "
☆ I hope that Ma Yun's words can remind many entrepreneurs who are still passionate but still unsuccessful to stop and see if there are any problems with their own systems, systems, teams and profit models. The more patterns you make money, the less patterns you have/108.
Free is the most expensive thing in the world/1 1 1.
Don't blame the industry, blame yourself/1 14
Eleventh suggestion: remember that relationships are particularly unreliable and you can't do business by relationships/1 18.
☆ Ma Yun once said, "In the 1980s, it was courage that made money; In the 1990 s, relying on relationships; Now it all depends on knowledge and ability! " In Ma Yun's view, "the most unreliable thing in this world is the relationship", which is Ma Yun's evaluation of Zhai Yu in Winning in China and a piece of advice for all entrepreneurs today. The relationship is particularly unreliable/1 19
You can't do business by cleverness/12 1
It doesn't matter, there is no money, you have to accumulate it bit by bit/124.
Twelfth suggestion: Don't be greedy, it's very important to do things well/128.
☆ When starting a business, some people are greedy, others are greedy, and often these greedy entrepreneurs fail in the end, because greedy people can't do one thing seriously, they often lose sight of one thing and get nothing in the end.
☆ Today, Ma Yun, a successful entrepreneur, told entrepreneurs that "it is very important not to be greedy but to do things thoroughly". Entrepreneurs can only benefit from one thing if they really do it thoroughly and have a chance to enter the hall of success. Doing business should be "single-minded", and most of the losses are because
Lack of concentration/129
Doing one thing well is a good venture/132
Entrepreneurs can only do well if they like it in their hearts/135
Thirteenth suggestion: Don't let colleagues work for you, let colleagues work for the goal/139.
☆ As a leader, how can we give full play to the greatest advantages of all employees? Ma Yun gave the answer: "Don't let colleagues work for you, let colleagues work for the goal. It is much easier to unite under a common goal than under an entrepreneur. " So first of all, we should convince everyone to agree with the ideal of * * *, instead of letting everyone work for you. "
☆ In fact, Alibaba can achieve today's achievements because all Alibaba employees are working together in Qi Xin under the grand goal of "making the world free from difficult business" proposed by Ma Yun. Let your colleagues work hard for the goal/140
Have a clear goal, and at the same time keep an ambitious eye on a goal/143.
If you have a goal, you must have a plan./147
Article 14 Advice: Short-term passion is worthless, only lasting passion can make money/15 1.
☆ In the second season of Win in China, Ma Yun advanced to the first game and gave the contestant Dong Bing such advice: short-term passion is worthless, only lasting passion can make money.
☆ Passion creates career, career stimulates passion, and entrepreneurship without passion is inefficient. Passion can stimulate the potential of entrepreneurs to the maximum extent, so that entrepreneurs can persistently move towards their own goals. Ma Yun affirmed the importance of passion in starting a business, and emphasized that lasting passion is the most profitable, and what is needed on the actual road to starting a business is lasting passion. Because short-term passion will only bring impetuous and unrealistic expectations, lasting passion can form a great force to resist unknown sufferings, form interaction and collision, and produce a stronger passion atmosphere, thus creating a United, energetic and hopeful team, and then prompting entrepreneurs to win the final victory. Entrepreneurship requires passion and patience/152
Whether a person is good or not depends on whether he has a crazy job/155.
Passion and persistence are accelerators, modesty is brakes, and both are indispensable/157.
Fifteenth suggestion: What is a team? A team just doesn't let anyone fail/16 1.
☆ As a judge of Win in China, Ma Yun said, "What is a team?" In view of the characteristics that players only want to win themselves and don't want other team members to win. A team is not to let another person fail, nor to let anyone in the team fail. "
☆ In this era of win-win cooperation, there is no market for individual heroism. When starting a business, entrepreneurs must have the team spirit of "don't let another person fail, don't let anyone in the team fail" as Ma Yun said. As the saying goes, "It is not spring to outshine others", only a hundred flowers can make all loves, that is to say, your business can be truly successful only if everyone in the team is successful. The role of entrepreneurs is like cement, bonding outstanding people together and making them work hard in one place/162.
We are all ordinary people, doing an extraordinary thing together/164.
You can't avoid difficulties and let others carry them for you/167.
Sixteenth suggestion: Take time to learn from others' failure experience/17 1.
☆ Ma Yun once suggested to a friend who is starting a business: Don't be superstitious about success, but look at other people's failure experiences. All entrepreneurs should spend more time learning how others fail, because there are thousands of reasons for success in Qian Qian, and only a few reasons for failure. Knowing the reasons why others fail can make them more successful. Therefore, today's entrepreneurs should humbly accept Ma Yun's suggestion-"take time to learn from other people's failure experience". The experience of learning failure is more practical than the experience of learning success/172
Successful people learn from others and unsuccessful people learn from themselves/176.
The distance is not terrible, the terrible thing is that you don't know the distance/178.
Article 17 Advice: The best startup company must be simple, and the best company must be.
Simple/182
☆ Now many entrepreneurs think that "diversification" is the key to success, while Ma Yun thinks that simplicity is very important when starting a business. He said, "The best venture must be simple, and the best company must be simple."
☆ Simplicity is by no means ordinary. To some extent, simplicity represents concentration and singleness; Simplicity is a kind of wisdom, a way of thinking and a way to solve problems. Simplicity can often bring great achievements. At work, I am happy because of simplicity. Business, because it is simple, is successful. Because of honesty, simple and complex things need honesty more. / 183
The most taboo of starting a business is to cover everything, so we must remember the key breakthrough/186.
The best venture must be simple/189.
Article 18 Advise entrepreneurs that the biggest mistake is not to make mistakes/193.
☆ Ma Yun once said: "I think Internet companies will make mistakes, and they will definitely make mistakes. The biggest mistake of internet companies is to stand still, and the biggest mistake is not to make mistakes. The key is to sum up all the mistakes we have made. We will run faster tomorrow and we will make mistakes. The key is not to make the same mistake. "
☆ As Ma Yun said, there are many difficulties on the arduous road of starting a business. If you are not careful, you will make mistakes. If you want to achieve ultimate success, you must not be intimidated by difficulties, don't stumble over mistakes, admit and correct mistakes, and don't make similar mistakes again. Before starting a business, you should be mentally prepared. At first, you will encounter difficulties and failures.
Unsuccessful/194
The biggest mistake of entrepreneurs is not to make mistakes/197
In order to run faster tomorrow, you must make mistakes. The key is not to make the same mistake.
Nineteenth suggestion: As long as we never give up, we still have a chance /204.
Ma Yun, from an unknown ordinary person, became the first mainland entrepreneur to appear on the cover of Forbes, an international authoritative financial magazine. Ma Yun's success in founding Alibaba has been recognized all over the world. In the face of success, Ma Yun said: "As long as we never give up, we still have a chance. ..... Today is cruel, tomorrow is even more cruel, and the day after tomorrow is beautiful, but most people will die tomorrow night, so don't give up today. " Entrepreneurs have no retreat, and the biggest failure is to give up.
Never be luckier than others, you should be more persistent than them.
Today is cruel, tomorrow is even more cruel, but the day after tomorrow is beautiful /2 12.
Article 20 Recommendation: Employees first, customers second /2 16
☆ Ma Yun has always adhered to the management philosophy of "employees first, customers second". He once said: "I think employees come first and customers come second. Without them, there would be no website. Only when they are happy will our customers be happy. " Alibaba won the title of "Best Employer in 2005 CCTV China Annual Employer Survey" at the end of 2005 by virtue of Jack Ma's concept of "Employees First, Customers Second". Our customers will be happy only when employees are happy /2 17.
Respect employees and make them happy /2 19
Employees come first, customers come second, and there is no company without employees.