Throughout the Internet world in China, the transformation of knowledge by the Internet happened quite late. Baidu has solved the information service, Ali is the transaction service, Tencent is the social communication service, and Meituan is the local life service. These giants have a certain age up to now. However, the service about knowledge only became popular in recent two years, which was promoted by a series of content products and representatives.
To talk about this promotion process, Luo Zhenyu and the products he created are definitely inseparable. In the pre-knowledge service era, Luo Zhenyu's "60 Seconds a Day Voice" and video program "Luo Ji Thinking" have been phenomenal content products. After the popularization of knowledge services, I got the App and started a long-distance running to build a lifelong university.
It seems that Luo Zhenyu is an entrepreneur and a middle-aged slash, but in fact, what he does is always around knowledge. Even this time, he made a hard-core talk show "Knowledge is Power" with TV media, and still discussed the motif of how people get along with themselves and the social relationship between people under the framework of knowledge.
What did Luo Zhenyu say?
At first glance, the theme of "Knowledge is Power" issue 12 looks a bit like the topic of emotional digital chicken soup. But after reading the first issue of How to Marry Yourself, I found that it still belongs to Luo Zhenyu's formula and taste.
Traditional marriage is an indispensable option in life, but with the rapid change of the concept of marriage and love and the rise of the single wave, modern marriage has become a free option. But how to do this multiple-choice question well? In the first issue of the theme of matchmaker, Luo Zhenyu talked about three knowledge points, which were connected in series to form a big logic to answer the marriage and love puzzles that young people may have had.
The first knowledge point is "co-evolution". In the past, the traditional marriage used the strengths of the other party to make up for their shortcomings and make themselves more independent; In the present marriage, you are very independent, but in order to make yourself better, you have established a cooperative relationship with another independent individual. Therefore, marriage is essentially inviting co-evolutionary partners.
The second knowledge point is "yes, and". The knowledge prototype of co-evolution does not come from marriage and love experts or psychologists. After consulting a lot of materials and books, Luo Zhenyu's team found that there is a core concept in impromptu comedy-"Yes, and", which means that you have to learn to accept it before you can adapt. When communicating with each other, it is the best invitation to recognize each other first, and then invite them to integrate into life in some way in some future occasion.
The third knowledge point is "domestication". This formulation comes from the book The Little Prince by Don Saint Exupery. The time you spend on roses makes your roses very important. Understanding domestication is the premise of understanding love. When a girl first met a boy, the other person was an ordinary boy, just like thousands of other boys. I don't need you, and you don't need me. One person puts effort and time into another person, and then domesticates each other and evolves together, making both sides indispensable.
Luo Zhenyu extracted three knowledge points from opera theory and novels, which constituted the purpose of the first program: when you become a person who can co-evolve with others, you get married. Because you domesticated the only thrill, not found it.
The following 1 1 questions include: how to become a more valuable person, how to find a suitable job, how to become a popular person, how to make children love learning and so on. From the reality of topic setting, it covers marriage, family, individual, workplace and interpersonal communication. From the perspective of knowledge interpretation, Luo Zhenyu may analyze the wisdom of history, economics, sociology, psychology and even the internet circle.
In fact, this approach takes into account the reasoning and specific life scenes, giving the audience a strong sense of substitution.
Why is knowledge power?
What knowledge finally landed is human itself, that is, the human motif that everyone has to face: how to get along with themselves and how to get along with their social relations.
Luo Zhenyu thinks, "When you have accumulated enough knowledge in time and space, you have a big enough framework to understand the world, including yourself. By objectifying yourself, you gain a rational perspective. " He also said that real learning is to sew new knowledge into the original knowledge structure like sewing buttons, forcing the original knowledge structure to respond to new knowledge.
For a long time, many people think that reading is useless and their theoretical knowledge is limited. This is actually a misunderstanding. They regard knowledge as a kind of rote memorization and think that learning knowledge is to obtain a certificate or practical skills. But in fact, the acquisition of knowledge is more important to systematically train people's thinking habits and behaviors.
Everyone is an organic whole, but this organism is "unfinished". Only through constant activities, restoration and reconstruction can we obtain their personality and sound personality. When talking about the initial intention of this program at the regular meeting of App live broadcast, Luo Zhenyu said this sentence, putting knowledge into practice in life and solving practical problems with global human resources.
Those global human resources are distributed in various disciplines and historical details. What are their benefits to individuals today? This involves the process from "knowledge" to "knowledge". When you learn to use these resources and internalize them into your own pattern and ability, the power of knowledge will be revealed.
How big is the imagination of new species in TV programs?
As early as before the program started, Luo Zhenyu said: "It is said that the direction of TV is entertainment, but this time we and Jiangsu Satellite TV just want to try and see if a serious and in-depth knowledge program can stand on TV."
We have talked about a lot before. Visually, the effect of "Knowledge is Power" is to let the audience "watch the program like a movie": for the first time, all the film equipment was used to make TV programs through shot shooting and montage film editing.
"Knowledge is Power" Dance Beauty is a 1600㎡ studio run by Feng Lei, a top designer of dance beauty in China. There is a "super library" on the stage, which is full of 1 0,000% real books. The retro bookcase and the ever-changing big screen background form a contrast between ancient and modern, cold and warm. This is actually a modern library built with dramatic thinking. If you watch the first program, you will find yourself immersed in it.
Luo Zhenyu said at the regular meeting when he got the App that building a high-density talk show "Knowledge is Power" with knowledge output cost a lot of time and manpower and capital. In his view, the TV program market is the same as the film and knowledge service market. Only by seizing the market with high investment and exporting products higher than industry standards can we continue to operate and upgrade.
For example, BBC TV in Luo Zhenyu, knowledge programs with high standards and strong content output should be one of the ways to enhance the value of mainstream media platforms. For Jiangsu Satellite TV, iQiyi and Shenzhen Satellite TV, it seems that the TV program of this new species is a commercial attempt at present, and the follow-up response remains to be seen.
Luo Zhenyu has also opened a "cerebellar hole", and programs such as "Where is Dad going?" can be made into movies. Maybe in the future, "Get App" can also launch large-scale knowledge movies with TV stations. After all, if you want to be a long-term company, you have to consider where the market will evolve in ten years. For Luo Zhenyu, rote learning is the way to evolution.
Write it at the end
The experience of life is the same as playing games. At first, you were in a barbaric environment, so you have to save money to buy equipment. In addition to personal proficiency, you should also have the overall situation, that is, the sense of game, and also handle the division of labor and relationship with teammates in order to win.
Yang Shiyang, a film critic I like very much, said that the process of people's growth or aging is a process of decreasing possibility. You always need to try something that you didn't experience when you were young, and the possibilities are close to infinity.
The greatest value of the program "Knowledge is Power" is that when you try the possibility, you should get rid of some wrong answers as much as possible, so that you can make your life choices more efficient. It gets rid of the old and rigid way of thinking, breaks the "dimensional wall" between knowledge and life, and tells us that knowledge is the coordinate system you use to analyze and observe yourself, and it can provide systematic solutions.