1. Is Tmall's flagship store genuine?
Tmall flagship store bought genuine products.
Tmall's flagship store is generally a brand's own store, selling the only brand goods of the brand, so it must be genuine. Domestic brands are all stores opened by brand manufacturers themselves, so it makes no sense to sell fake goods.
Foreign brands, stores opened by domestic general agents (the general agent can't get the authorization of the flagship store, so it must be the general exclusive agent), still feel that it is meaningless to sell fakes.
2. What's the difference between Tmall flagship store and specialty store?
1, brand difference
Flagship store, private brand enterprise (brand must apply to the owner or the legal representative of the owner for opening).
Tmall store: the brand or the company officially authorized by the company is rated as a legal person.
2. Different categories and mandates
Flagship store: Tmall flagship store can operate the same brand, including all products of the same level and category, and can also operate more self-owned brand products and brands to the same actual control range.
Tmall stores: Tmall stores can operate all product licenses of all brands in the same category, and can also operate multiple brands that are authorized to sell branded products and have the same actual control rights.
3. Different trademark ownership.
Flagship store: a trademark registration certificate or a notice of trademark acceptance issued by the State Trademark Office, that is, a registered trademark.
Tmall Store: The trademark registration certificate issued by the brand is issued by the State Trademark Office. When an enterprise applies for opening a shop, the brand must issue a formal power of attorney, which is limited by the region. If the brand owner is an individual, he/she shall provide an ID card and sign a power of attorney.
4. Different operation and management.
(1) The store is officially operated by the brand as a flagship store and directly managed.
(2) Being assigned to other company brands, many Tmall stores now operate in this way.
(3) Registration in an overseas company requires your registration information, and the name you can call casually is not authorized. If you can't see the business license, you need to provide the business license authorization and the corresponding bulk purchase receipt.
The official flagship store of Tmall refers to the official flagship store of some brands in Tmall Mall.