I wonder if friends who like to go to the library will feel the same way. Sometimes, without knowing what book you are looking for, you will wander aimlessly in the library, without the pressure of thinking and learning, just like a sailboat without a rudder, wandering in the sea of books.

Inadvertently find an interesting or valuable book, you will be happy to stop and stay, just like a fisherman catching fish on a long fishing trip.

In fact, I often do this, even if I go to the library for textual research or final review, I will spare about ten minutes to browse here. But many times, I will go to the corner of the book I am interested in and walk casually with a Taobao mood.

Fortunately, this aimless wandering is worthwhile.

In this wandering, I found a practical book about improving creativity-the super notebook for efficient people. After reading this book, I found that it was so simple to generate creative inspiration. I sorted out the methods of generating creativity in the book. I want to share it with you here. I believe it should be helpful to your work and study.

02

Xiao lixi hang

Super Notes of Highly Effective People is a book written by Japanese creative director Nishi.

The copywriter believes that she is very familiar with Xiaoxi Li Xing. Together with popular copywriters, we have created many classic marketing cases. Suntory iemon, advanced malt, Toyota, RIZAP and PlayStation4 are all from his hands.

Xiaoxi Li Xing, who once published his proud notes, not only sorted out the information, but also made him creative.

Xiaoxi Li Xing believes that creative talents are not inherent talents of special people. He totally agrees with james webb young that "creativity is just the reorganization of existing elements". Creativity does not let you create something from scratch, but requires you to get something new by combining something.

If so, if we combine two things in the world, new ideas will come into being. So if we can create a formula to make this thing easier to combine, anyone can have the ability to create, right?

Based on the above ideas, he created two formulas of black triangle note and white triangle note from the dissatisfaction and preference of the target group, which can help you get creative inspiration in a short time.

Before it is too late, there are dry goods here.

03

The strongest weapon to discover potential demand

Triangle note, also known as * * * triangle, is a very simple note-taking skill. Xiao Xili explored information by drawing two triangles and then adding notes, and found the * * * sound in the center of the sender and receiver. This * * * voice is what we call "potential demand" (pictured).

04

You can find new ideas by writing about dissatisfaction.

Black triangle,

Looking for users' needs from users' dissatisfaction,

This note-taking skill, as long as you understand it, can help you make better product planning.

In the autumn of 20 14, the author took a new product planning project "Fashion brand (sweater) for female customers" as an example to illustrate the use skills of "Black Triangle Notes".

First of all,

We draw two triangles. Then, black the triangle on the left. (The picture below is the same)

The number on the left is mainly what the sender wants to convey.

For example, the information of goods and services, the concept of enterprises, production methods, the emphasis on production methods, and the differences with other competitors.

Take the sweater as an example, fill in "soft material", "various colors", "low price", "popular style", "exquisite workmanship and raw materials" and "reducing static electricity" (pictured).

Then,

Fill in the triangle on the right where users often feel "dissatisfied" in this topic.

Take sweaters as an example, you can fill in the words "easy to blacken", "can't be washed by washing machine", "static electricity is troublesome", "easy to pilling", "easy to harden" and "good sweaters are expensive". Try to write down all the dissatisfaction you can think of, and if possible, write down the dissatisfaction that ordinary people can't find at ordinary times. (pictured)

The triangle on the right focuses on "dissatisfaction with sweaters", and these "dissatisfaction" = "areas that need improvement" are the "potential needs" of customers.

In order to solve the "dissatisfaction" on the right, if we can find out the commodity information in the triangle on the left, it is a way to "deal with potential demand"

In this way, we finally found that "static electricity is not needed".

This black triangle note can be applied to almost all new projects of enterprises. Other examples are cited to illustrate the practicability of the black triangle. I won't list them one by one here, and then there is the "white triangle note"

05

Come up with a hundred ideas in an hour.

White triangle note

The white triangle note is also called "izakaya mashup". The origin of this name is that when people go to izakaya, they pick up the paper towels next to them, tear them into small strips, write words on them, and then combine them to play evil.

White triangle notes can also be applied to any topic. This time, Xiaoxi Li Xing chose the theme of "Bathroom" and the topic was "The Scheme of Attracting Young Women into Bathroom".

Next, we began to use the "white triangle note".

(1) Please write down the information related to the topic in the triangle on the left.

Write down what can be found in the public bathhouse, what can be experienced, the people there, the technology, all kinds of names and things that make people happy. In short, write as much as possible. (pictured)

(2) Then, in the triangle on the right, list all the things that the target object likes. (pictured)

(3) Ok, and then combine (1) and (2) to write interesting sentences.

Even if the possibility of realization is very small, it doesn't matter, try to write!

Next, let's prove the charm of the white triangle.

Combine the following words by (3). We can get the following things.

Look, it only took a few minutes, and ten ideas were born.

Although whimsy accounts for the majority, rows of ideas will make people smile, and if used well, they may become attractive publicity activities.

It is worth mentioning here that these ideas are all ideas that you will never find if you just think about them as they are.

One more thing, you need to come up with many ideas. After you come up with many ideas, you begin to find out which ones can be realized from these ideas. What is impossible? If you block yourself in the range of "possible realization" from the beginning, you can only find some concentrated and rigid ideas.

Well, I'd like to share this good book here, hoping to help you.

See you again.

Your comments and praises are the biggest motivation for my update.