1. 1 the concept of international marketing
1.2 characteristics of international marketing
1.3 international marketing practice
Vocational knowledge test and vocational skills training
Chapter II Concept of International Marketing
2. 1 Five typical marketing concepts
2.2 New development of modern marketing concept
2.3 International marketing concept of enterprises
Vocational knowledge test and vocational skills training
Chapter III Environmental Analysis of International Marketing Industry
3. 1 Overview of international marketing environment
3.2 International marketing internal conditions and intermediary analysis
Vocational knowledge test and vocational skills training
Chapter four: Analysis of the political and legal environment of international marketing.
4. 1 Analysis of international marketing political environment
4.2 Prevention of political risks
4.3 Analysis of international marketing legal environment
Vocational knowledge test and vocational skills training
Chapter V Analysis of International Marketing Economic and Technical Environment
5. 1 Analysis of international marketing economic environment
5.2 Analysis of the natural geographical environment of international marketing
5.3 International Marketing Population Environment Analysis
5.4 Analysis of international marketing technology environment
Vocational knowledge test and vocational skills training
Chapter VI Analysis of Social and Cultural Environment of International Marketing
6. 1 Overview of social and cultural environment of international marketing
6.2 Language and education level
6.3 Religion and Thought
6.4 International Cross-cultural Marketing
Vocational knowledge test and vocational skills training
Chapter VII Analysis of Purchasing Behavior in the International Market
7. 1 Analysis of international consumers' buying behavior.
7.2 International market consumer market purchase decision-making process
7.3 Analysis of buyer's behavior in international industrial market
Vocational knowledge test and vocational skills training
Chapter VIII International Marketing Information Management
8. 1 International Marketing Information System
8.2 International Marketing Research
8.3 Collection of international marketing information
Vocational knowledge test and vocational skills training
Chapter IX International Marketing Strategic Planning
9. 1 Overview of international marketing strategic planning
9.2 Localization and Globalization International Marketing Strategy of Multinational Corporations
9.3 International Marketing Competition and Alliance Strategy
Vocational knowledge test and vocational skills training
Chapter 10 International Target Marketing Strategy
10. 1 international market segmentation
10.2 international target market selection strategy
10.3 international market positioning and planning international marketing mix strategy
Vocational knowledge test and vocational skills training
Chapter 1 1 International Marketing Product Strategy
1 1. 1 international marketing product design
1 1.2 Design and development of new international marketing products
1 1.3 international product packaging and brand strategy
Vocational knowledge test and vocational skills training
Chapter 12 international marketing pricing strategy
12. 1 international marketing pricing method
12.2 international marketing pricing model
12.3 international marketing price management and control
12.4 international transfer pricing
Vocational knowledge test and vocational skills training
Chapter 13 international marketing channel strategy
13. 1 Overview of international distribution channels
13.2 channel selection for enterprises to enter the international market
13.3 international middlemen
13.4 international distribution channel decision
Vocational knowledge test and vocational skills training
Chapter 14 International Marketing Promotion Strategy
14. 1 international advertising
14.2 international business promotion
Promotion of international staff
14.4 international relations
Vocational knowledge test and vocational skills training
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