First, the source of the topic and the theoretical and practical significance of the research.
(A) the source of the topic
With the popularization of modern high-tech media, today's information transmission is breaking through the dominance of writing and culture. Video, tactile and auditory media appeared one after another, and multimedia computer network began to become a new form of recording knowledge and exchanging ideas. The word network publishing began to appear frequently, and some even predicted that with the development of network technology, network publishing has become an irreversible trend. In the future, e-books will become the main form of information dissemination, and paper books will gradually become rare treasures. Will things really develop like this? At the beginning of the video era, the appearance of TV media led people to predict that the broadcasting industry would come to an end, and some people worried that it would disappear. However, it turns out that it has not been neglected as predicted. On the contrary, it is still indispensable in modern fast-paced people's lives, and the development of things often exceeds people's own expectations. Therefore, paper books will not encounter circulation obstacles as expected in the era of electronic media. For example, TV series, comics, video games and other multimedia seem to occupy the space of the publishing industry, but in fact it can just drive the spread and circulation of "books". So I think we should be optimistic about the future of paper books. Paper books are attractive, paper is warm and close to human nature. Books can be carried around, collected and given as gifts.
My topic tries to explore the cognitive thinking of book binding planning by studying the emotions conveyed by book binding planning, so that books can bring readers a brand-new transfer and development process from one-way knowledge transfer to multi-directional aesthetic psychological appeal, and give full play to the emotional expression of book forms to drive readers' reading emotions. Its significance has gone beyond the book structure itself, and its purpose is to inspire readers to find and gain free emotional experience in reading books, thus sprouting the source of imaginative wisdom. In the end, books will win the first opportunity in the competition with TV and Internet for the audience's attention, and bring more efficient and pleasant information transmission to the audience, which is also the significance of the study of book morphology.
Second, summarize the related research results and trends at home and abroad.
China's book binding is constantly evolving with the development of book making technology and materials used. The earliest books in China appeared in Shang Dynasty. At that time, in order to facilitate preservation, several tortoise shells and animal bones were connected in series with ropes, which was the early form of the book. In the late Shang Dynasty, the rulers cast important documents on bronzes, that is, inscriptions appeared. In the late Western Zhou Dynasty, before the invention of paper, bamboo slips appeared as the most representative and formal book form and remained in use until the 4th century. The bamboo slips binding method, which is called "simple strategy", is a relatively complete form of early book binding and has already possessed the basic form of modern book binding.
China's four great inventions, papermaking and printing, played a vital role in the development of book binding. In the Eastern Han Dynasty, Cai Lun invented papermaking. Since then, paper has become one of the main materials of book carriers. Before and after the appearance of printing, the binding form of books has also evolved several times. The original form of paper books was to use silk scrolls, which were used from the Eastern Han Dynasty to the early Song Dynasty. The folding body originated from the Southern and Northern Dynasties and was transformed from the scroll body. With the development of society and the needs of readers, the form of folding binding has been very different from that of scroll binding, and its shape is very similar to today's books. During the Tang and Five Dynasties, block printing became popular. After repeated research, people invented the form of butterfly clothing. The application of butterfly dress is a great reform of book binding form, and it is the transformation of books from scrolls and warps to album pages, thus determining the basic binding form of books that continues to this day; However, with the development of society and the progress of human beings, the binding form of books will be constantly innovated with the pace of social development. Therefore, in the Yuan Dynasty, Bao Bei costume replaced the butterfly costume, and Bao Bei costume already possessed most of the characteristics of modern books. Line binding is the last form of the development of ancient book binding, the basic form of printed books in China and the most representative stage of the development of ancient book binding technology. It originated in the late Tang Dynasty and early Song Dynasty, prevailed in the Ming and Qing Dynasties, and there are many rare books of ancient books that have been handed down so far. Paperback, also known as "paperback", is a widely used binding form of post-modern books printed by movable type; Hardcover books appeared in Qing dynasty. They are beautifully printed, not easy to break, easy to use, long in storage time, and have special design, material selection and technology, which have been used ever since. The long history of book binding in China has laid a solid foundation for today's book design.
Third, the main research content
The arrangement and planning of contemporary book binding presents a development process of one-way knowledge transfer from plane structure to insulin chemical structure, which is the changing trend of new book expression. The so-called spread of the chemical structure of insulin is the cross, vertical, multi-directional and diffuse reflection of knowledge.
At present, the book layout is generally the same form, lacking scientific arrangement, ingenious composition and reasonable and convenient retrieval, not to mention the change of the overall rhythm level. An ideal book should be informative, interesting, easily accepted by readers, fresh and attractive to readers. No matter what kind of book, readers should get an experience beyond the content of the book, so that books and readers can have emotional interaction and psychological dynamic expression consciousness. Faced with young readers' thirst for knowledge and sensitivity to new things and new forms, books should not only give readers a process of absorbing knowledge, but also give them opportunities to imagine and expand their own intelligence and visual beauty.
The planning and design of new books should break the old rules and make bold innovations. Not only the combination of graphics, characters and colors, but also the rational use of materials can make the book design full of three-dimensional, layered and vivid. Therefore, mastering the "emotion" of materials can open a new world for book layout design.
4. The main innovations, research methods, research schedule and completion time of this study.
Innovation:
Like other design circles, the bound design circle is challenged by new media and new design technology and has undergone drastic changes. This stimulating factor is the development of computer technology and its rapid entry into the design process. In recent years, the rapid development of the Internet makes some people think that printed books will be terminated, but more people realize that online browsing is just the excitement of browsing, and there is no leisure to hold books. In order to make the communication between books and readers more smooth and pleasant, books are still the best medium for people's favorite knowledge and information. In the layout and planning of books, we should change the traditional design methods and use modern design techniques to design.
Research methods:
Complete a book binding design, make a cover, a back cover, a CD and a three-dimensional effect.
This paper analyzes the emotional communication of the morphological elements in book binding, that is, words, colors and graphics, in order to strengthen the overall morphological charm of books;
1. Strengthen the individual symbol emotion of words: it is manifested in the innovative design of book names, the combination and arrangement of words and words, and the emotions conveyed.
2. Give play to the abstract expression and emotion of color: it is manifested in the symbolism, aesthetics and functionality of color, especially the functionality of color is a rare factor in many books and works at present. "The cover color should express the nature and characteristics of the book. The cover color should also stimulate readers' emotional waves. "
3. Pay attention to the intuitive expression of emotion by graphics: it is manifested in the full and reasonable use of photographic pictures, hand-drawn illustrations, computer drawings, abstract geometric shapes, charts and so on.
Research progress plan: practice summary and experience, the creative process is generally divided into four stages: data collection, data analysis, epiphany stage and verification stage.
According to the above research contents and ideas, the research progress plan is as follows:
February 27th to March 15: Literature reading and topic opening.
March15 ~ March 30: literature review, data collection and preparation, scheme formulation, thesis writing outline,
April1~ April 20th: preliminary design idea, making the first draft of design,
April 20 ~ May 10: Make the preliminary design scheme, organize and write the paper.
May10 ~ May 30: Adjust the design, supplement the paper according to the actual operation, and make the finished product.
June1~ June 15: paper revision, defense preparation and defense.
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