Audience: the object or recipient of one-to-many communication activities. That is, the general name of social media information recipients in the process of mass communication. Audience is the object of media information dissemination and an important level in the relationship between dissemination and acceptance. Consumer communication activities of information products, participants, feedback of communication effect, demographic characteristics of audience classification: age, gender, region, education level, media category of professional contact: readers, audience, frequency of audience's contact with media: stable audience and unstable audience, clear communication goal of media: certainty of contact between core audience and marginal audience: three levels of actual audience and potential audience, and the total number of people who can access media information in a specific country or region.