1. Overview of the historical evolution and present situation of this discipline. The Department of Fine Arts and Art Design of our school was formed by the merger of the former Fine Arts Teaching and Research Group of the Urban Planning Department of Hunan Urban Construction College and the former Fine Arts Department of Yiyang Normal University. Starting from 1999, the majors of design art, decoration and arts and crafts are enrolled. In 2002, the undergraduate major of design art was enrolled, with two major directions: environmental art design and decorative art design. In 2006, we were awarded the Bachelor of Arts degree through degree evaluation. In 2007, it was awarded as the key construction discipline in hunan city university, and passed the mid-term inspection of key construction discipline in hunan city university in 2009. After three years of discipline construction, the research conditions of design art have been significantly improved, the academic echelon and personnel structure have been reasonably adjusted, the academic qualifications and professional titles of teachers have been improved, the comprehensive qualities of teachers' professional ability, scientific research and teaching level have been significantly improved, and the discipline construction has been improved day by day.
2. Introduction to the main research direction of this discipline.
(A) the research direction of environmental art design
Main contents: Professor Guo Jianguo is the academic leader, Ma Qiang, Liu Shengkai and Associate Professor Cao Youyu are the main research academic backbones, and the research team is 13. The research contents include indoor and outdoor environment design of buildings, art design practice of modern urban landscape environment, design theory and practice of commercial streets and urban public art facilities, etc. The details are as follows:
(1) Research on traditional environmental art in China: Pay attention to the functional and practical research of traditional environmental art in the environment, pay attention to the application and practice of regional culture and traditional architecture in the modern architectural environment, study people's psychological and artistic aesthetic needs in the environment, integrate traditional folk art with general pure painting art, emphasize human's concern and thinking on environmental issues, endow environmental art with pure artistry and popularity, and expand its own artistic value space.
(2) Research on architecture and indoor and outdoor environment: study the relationship between architecture and environment, pay attention to human settlements, and study human settlements with systematic and scientific methods; Implement the steps of sustainable development and realize the ingenious combination of man and environment. This paper analyzes the regionality, culture and times of architecture, analyzes and criticizes it from the aspects of land and human nature, and puts forward that architecture should promote the environment on the basis of mutual integration with the environment, so as to promote the development of people and the environment.
(3) Modern commercial environment art research: study the artistry, economy and technology of modern urban commercial space, bring the historical context and future elements into the modern environment with the theory of multicultural background, and study the design concept behind the complexity of modern commercial space with an inclusive and open aesthetic point of view. From the business environment and social life, consumer culture, business planning, design style and so on. This paper mainly studies the artistic design techniques of commercial environments such as hotels, department stores, shopping centers and specialty stores.
Features: The research direction of environmental art has a professional academic echelon with reasonable age, education background and professional title structure, and has distinctive regional cultural characteristics in curriculum setting. It not only has the teaching characteristics of traditional art, but also intersects with architectural art, environmental art, public design art and other disciplines, and combines traditional art with design concepts to form the distinctive professional characteristics of this research.
(B) Research direction of decorative art design
Main research contents: An academic team of decorative art design with Professor Long Xiangping as the academic leader and Chen Shengsheng, Liu Keqi and Yuan Zhizhun as the main research backbones, with 13 members.
The main research contents are as follows:
(1) China traditional decorative art and its application in graphic design: Huxiang folk art works pay attention to modeling and emphasize the close relationship between man and nature. Most of them have a strong local flavor and are endowed with honest, true and optimistic feelings, which is the embodiment of the simplest artistic thought and artistic language in human labor life. This research direction has long been engaged in the research on the cultural connotation of Huxiang traditional art and the integration and application of Huxiang traditional art in modern design art, focusing on excavating the cultural connotation of regional traditional art, making a comprehensive comparative study on the production skills, living conditions, spiritual connotation, functional characteristics and aesthetic orientation of Huxiang traditional art, and understanding the deep spiritual connotation of regional traditional art. Correctly understand the important functional value of Huxiang traditional art in graphic art design creation and higher art design education, develop and utilize local cultural resources, organically combine traditional culture with modern design art, and at the same time, make in-depth exploration on the construction of characteristic education running mode of blending traditional art and modern design art in local universities.
(2) Creative research on modern graphic design symbols and graphics: symbols and graphics are both important forms of graphic visual design. There is a close relationship between design and semiotics, and symbols are the elements and basic means of design. Through the processing and integration of these elements, the purpose of expressing feelings and feelings can be achieved. Symbol is the medium to carry and transmit information, and it is a simplified means to understand things, which is manifested as meaningful codes and code systems. The graphic expression of creativity is to give full play to imagination and creativity and visualize imagination and creativity through in-depth thinking and systematic analysis of creativity center. The research of this subject aims to use graphic design and semiotics, combined with modern graphic design expression techniques, to design modern art design works with regional and national styles and profound cultural connotations, so that graphic design can be more scientific and accurate in information transmission, more colorful in expression techniques and more scientific and complete in discipline system, and seek theoretical support for characteristic teaching and practice teaching.
Features: The research direction is characterized by attaching importance to the study of the cultural connotation of regional folk art, emphasizing the cultivation of students' comprehensive quality and ability, paying attention to the integration of multiple disciplines, studying the relationship between humanities, art and graphic design, exploring the new value of graphic design, shaping the new regional brand concept of blending traditional culture with modern design, organically integrating pan-communication theory with art design media, and further expanding the graphic design ability, which is conducive to the effective marketing concept of enterprises and products under the characteristic regional culture and improving the quality of artistic design.
3. National demand analysis and development prospect of this discipline. Since the reform and opening up, environmental art design has experienced a rapid development process, especially the social demand for interior design and landscape design has increased year by year. According to the research data of western developed countries, the per capita GDP 1000 USD is the starting point for the decoration industry to enter a period of rapid development, while the per capita GDP of China has just reached this critical point. With the overall improvement of people's living conditions and the further promotion of the rapid growth of the real estate industry, China's architectural decoration industry is welcoming another industry development spring, which brings a sudden shortage of professional design talents, and the social demand exceeds nearly one million every year. Both interior design and landscape design need a large number of environmental art designers. Environmental art majors cover outdoor design, square design, garden design, street design, landscape design, urban road and bridge design and other all-round and wide-ranging designs. With the living standard of modern life and the improvement of consumption level in public places, the design has also changed from the design of hardware facilities in the past to the creation of people's physiological, behavioral and psychological environment, with a broader and deeper understanding. The shortage of IT talents in decoration design has been increasing rapidly. With the rapid development of advertising, packaging, printing, home improvement and clothing industry, the gap of computer design IT talents who master graphic design technology is expanding. More and more people begin to pay attention to the position of advertising and packaging in commercial competition. Excellent advertising and packaging design will bring huge profits to enterprises and businesses, and at the same time, we can also enjoy advertisements with novel and unique creativity and exquisite packaging design. Facing the fierce market competition and the rapid entry of foreign-funded enterprises after China's entry into WTO, local decoration enterprises are facing opportunities and challenges, and the demand for high-quality graphic design talents is even scarcer.
Second, the academic team.
1. Brief introduction of the main academic leaders in this discipline
Guo Jianguo is an academic leader in the research direction of environmental art design in design art.
Guo Jianguo, male, born in Yiyang, Hunan Province, member of Hunan Artists Association, member of oil painting committee of Hunan Artists Association, director of Hunan Design Artists Association, signing painter of Hunan Contemporary Oil Painting Institute, vice chairman of Yiyang Artists Association, 1997 "young backbone teacher" in Hunan Province. He is currently a professor and dean of hunan city university Institute of Fine Arts and Art Design. He has been engaged in art creation for a long time, and his works such as Water Town, Dong Jia Nv, Dongting Fisherman, Sun, Woman and Dust have been selected into national and provincial art exhibitions for many times and won prizes. Many works have been invited to exhibitions and collections in Canada, Singapore and Hong Kong. Over the years, I have devoted myself to the study of folk art and traditional architectural art, and paid attention to the protection of ancient buildings and folk cultural relics. During his tenure as a member of Yiyang CPPCC, he submitted many proposals for the protection of ancient dwellings, which were valued by the government. He has presided over the provincial scientific research project "Research on the Decorative Art of Huxiang Traditional Architecture" and participated in many other provincial and ministerial scientific research projects. He has published the paper "Artistic Implication of Xiangchu Folk Woodcarving Statues" in the national first-class periodical and the art core periodical "Decoration", and published more than ten papers and works in the national first-class periodical "Literature and Art Research" and other periodicals above the provincial level. He is the author of "Traditional Architectural Decoration" and "Creative Details of Commercial Buildings". While conducting scientific research, he also presided over a number of environmental art design projects. Its main projects include the design and production of artistic murals in Yan Di Mausoleum Sacrificial Hall, Hunan, and the landscape design of Puri Hot Spring Hotel, a five-star ecological hotel in Hunan.
Long Xiangping is an academic leader in the research direction of design art and decorative art design.
Long Xiangping, male, Miao, professor, deputy director of the Department of Fine Arts and Art Design in hunan city university, member of Hunan Artists Association and director of Hunan Design Artists Association. He has been engaged in teaching research and creation of art and design for 23 years, and has written more than 40 works of art and design, such as Noon, Flowers in March, Late Autumn, The Legend of Man Mountain, Autumn, Heaven and Earth, Sister Flowers, Spring Arrives in Dong Village, Making a pair of military shoes for the Red Army, and Weaver Girl in Decoration. 1999' s artistic model "Zhangjiajie in Wulingyuan Scenic Area" won the 1999 Excellent Works Award of Kunming World Expo in Yunnan, and was commended by the Hunan Provincial People's Government. In 2002, the garden design and large-scale mural creation of Zhangjiajie Purple Dance Park were designed, which was widely praised by the citizens. He has a long-term potential in the research of folk art theory, and presided over the key project of Hunan Social Science Fund Project 20 10 "Study on the historical evolution and modern transformation countermeasures of Miao costumes". He presided over five social science fund projects in Hunan Province in 2004, namely, Research on Xiangxi Folk Art and its Industrialization; the scientific research projects of Hunan Social Science Federation and Jishou University in 2004, namely, the influence of western development on Xiangxi folk art and its countermeasures; and the research and practice of local art education reform, and participated in six national and provincial scientific research projects. Papers such as exploring the development history of Miao embroidery, discussing the cultural value orientation of Tujia Diaojiaolou, discussing the national spirit of Miao costumes, and discussing the role of folk art research in the development of China design art, etc. It was published in 34 academic journals, including Decoration, Journal of South-Central University for Nationalities, Art Education, Journal of Shandong University of Arts and Crafts and Journal of Jishou University, among which 65,438 articles were published. He has written and published more than 300,000 words of folk art theory research monograph "Xiangxi National Craft Culture", which has produced great social repercussions; The monograph "Xiangxi National Craft Culture" won the first prize of outstanding achievements in the fifth social science in Yiyang City; Hunan Social Science Fund Project "Research on Xiangxi Folk Art and Its Industrialization" won the third prize of the 10th Excellent Achievements of Social Sciences in Hunan Province.
2. Academic echelon of this discipline. There are 23 teachers in this subject. Among them, there are 2 professors, accounting for 8.6% of the total number of teachers; 6 associate professors, accounting for 26% of the total number of teachers; Lecturer 10, accounting for 43.4% of the total number of teachers; 5 teaching assistants, accounting for 21.7% of the total number of teachers; Master (including in-service master) 17, accounting for 73.9% of the total number of teachers; Members graduated from Hunan Normal University, Huazhong Normal University, Wuhan University, Yunnan University, Central Academy of Fine Arts, Guangzhou Academy of Fine Arts, Tianjin Academy of Fine Arts, Jingdezhen Ceramic Institute and more than ten different types of institutions of higher learning. Their research contents include China traditional environmental art research, architecture and indoor and outdoor environment research, modern commercial environmental art research, China traditional decorative art and its application in graphic design research, modern graphic design symbols and graphic creativity research.
Professor Guo Jianguo is the leader of environmental art design, and three teachers, Cao Youyu, Ma Qiang, Liu Shengkai, Xiong Sheng, Sun Hongquan, Gong Li, et al. 13, form a research-oriented academic group. Professor 1 person, 3 associate professors, 7 lecturers, 2 teaching assistants, teachers over 50 1 person, 2 teachers aged 40-50, 3 teachers aged 35-40, and teachers under 351person. The structure of age and title is pyramid-shaped, and the academic echelon structure is reasonable.
Decorative Art Design is an academic group composed of Professor Long Xiangping, Associate Professor Chen Shengsheng, Associate Professor Liu Keqi, Wang Yong, Zhong, Yang Aiyun, Yu Dehua, Zhang, Zheng Xueda and Associate Professor Zhang Yiqiong. There are currently professors 1 person, 3 associate professors, 7 lecturers, 2 teaching assistants, teachers over 50 years old 1 person, 2 teachers aged 40-50 years old, 3 teachers aged 35-40 years old, and teachers under 35 years old1person, with reasonable age and title structure. Third, scientific research.
1. Scientific research in this discipline Since 2006, this discipline has completed a total of 12 scientific research projects, including 3 provincial and ministerial projects, 3 provincial education department projects and national projects 1. Scientific research projects 13, including provincial key projects 1, 3 provincial and ministerial projects and 2 provincial education departments. Teachers have published papers and works of art 163 in academic journals at or above the provincial level, published 4 books, and edited or edited 4 textbooks. Modern Packaging Container Modeling, edited by Associate Professor Liu Keqi, won the Excellent Textbook Award of Hunan Province in 2009. In 2009, the provincial social science fund project "Research on Xiangxi Folk Art and its Industrialization" presided by Professor Long Xiangping won the third prize of the tenth outstanding achievement of social science in Hunan Province.
Teaching and research. In 2008, Yuan Zhi, an associate professor, presided over the 11th Five-Year Plan of Hunan Province, "Research on the Education of Art and Design Thoughts under the Multicultural Background", which made a new breakthrough in undertaking provincial education and scientific research projects. So far, teachers in our department have undertaken 25 scientific research reform projects and 4 innovative scientific research projects for college students. In 2008, Associate Professor Liu Keqi also directed a key project for provincial college students, which laid a good foundation for teachers in our department to improve their ability to guide students' scientific research and win the provincial teaching achievement award.
2. Scientific contribution (or social service contribution) of this discipline. Four. Personnel Training Since undergraduate students were enrolled in this discipline in 2002, * * * has enrolled undergraduates14,21and 546 graduates. The actual knowledge, ability and quality structure obtained by previous graduates of art design specialty meet the requirements of training objectives. The passing rate of CET-3 is 56%, with 8 students in CET-6, and the passing rate of computer test is 100%. The passing rate of students' basic theory examination in each period is 98%, the passing rate of basic skills (creative design, basic painting, art composition, design basis and computer-aided design) is 94%, and the employment rate of graduates is over 98%. Take the graduates of 2009 as an example, students have good ideological quality, good professional basic theory, basic knowledge and basic skills, certain practical ability and good quality, and can independently complete professional creation. Seven students of this major won prizes in performance competitions at or above the provincial level, 20 won scholarships at or above the provincial level, and 120 won school-level scholarships. Received 144 school-level award certificates, accounting for 48% of the students, including 38 "three good students", 33 "excellent student cadres", and 1 piece for "top ten college students" and "excellent student cadres" respectively. In addition, 38 people in this major have joined the China * * * Production Party, and 10 people have applied for graduate students. The graduates of 2009 successfully completed all the teaching tasks except graduation design in the teaching plan, and the teaching effect was good. Students have a solid basic theory and strong practical ability, and all aspects have reached the requirements of training objectives.
Verb (abbreviation of verb) supports conditions
1. The basic situation of teaching and scientific research conditions in this discipline. In the next semester of 2008, the newly-built art teaching building was opened, with a total area of 5,000 square meters. A special studio, still life exhibition and storage room, library, decoration practice room, photography practice room, multimedia computer design room and art exhibition room have been opened, equipped with relatively complete equipment, equipment, painting tools, exhibition boards and ancillary facilities. There are four laboratories in our department, namely, basic art laboratory, decoration operation room, environmental art operation practice workshop and multimedia computer design laboratory. In the second half of 20 10, the construction of art research center has been started, including exhibition hall, pottery, environmental art, printmaking, photography, painting, sculpture and other studios, with a total area of 2,700 square meters. It is planned to move in last semester on 20 1 1. The management of school books is divided into two levels of management system. Books purchased by schools and departments are purchased in a unified plan every year, and two-level libraries and rooms are established. The funds are jointly invested by the school and the department. The school library has established a special art bookcase, and the department has established a reference room for books necessary for teaching, such as teaching reference books, picture books, teaching materials, art theory journals, art studies and so on. The school library now has 19864 art books. There are 1 professional reference rooms in the department. From 2007 to 2065, 438+00, the school library purchased 45,000 yuan of fine arts books and materials, and the professional reference room in the department purchased 40,000 yuan of professional books and materials, which basically met the needs of scientific research and teaching.
2. Introduction to the support of related disciplines in this discipline: Fine Arts is the supporting discipline of design art. In 2000, hunan city university began to recruit college students in fine arts education. Art major is a non-educational undergraduate art major approved by Hunan Provincial Department of Education and filed by the Ministry of Education. Since the autumn of 2005, it has been recruiting undergraduates nationwide, with a total of 380 students. In order to strengthen the construction and development of fine arts specialty and give play to the coordinating role of teaching, research and teaching reform, the Department of Fine Arts and Art Design has set up four teaching and research sections: Basic Teaching and Research Section, Painting Teaching and Research Section, Environmental Art Teaching and Research Section and Decoration Teaching and Research Section. The art department is mainly responsible for the art major. In order to promote the construction and development of fine arts specialty, the college has increased its capital investment year by year, with a total investment of 32,265,438+million yuan in four years for improving teaching conditions, practice teaching and teaching reform. Through the effective implementation of various measures, the construction of fine arts specialty has achieved initial results. In the past five years, according to the teaching staff construction plan, a dynamic and enterprising teaching staff has been established, with 24 full-time teachers, reasonable professional titles, degrees and age structure, and a good development trend. The level of teachers has obvious advantages in running schools. Professors, associate professors, lecturers and masters all come from fine arts colleges all over the country. There are 6 teachers with high titles, accounting for 25%, 7 masters, accounting for 29.2%, and 58.3% lecturers. Breakthrough development has been made in curriculum reform, updating teaching methods, improving teaching conditions, scientific research and artistic creation. In four years, academic journals above the provincial level published 143 articles (pieces). In 2008, art teachers participated in the "Hunan Art Exhibition" in the province, and 34 works were selected. In the past four years, 9 books and teaching materials have been published, and 8 provincial scientific research and education reform projects have been established. It ensures the realization of the talent training goal of the Department of Fine Arts and Art Design, and lays a good foundation for fine arts graduates to move towards society and employment.
In recent years, the school has invested 570,000 yuan, including 230,000 yuan for conditional construction, accounting for 40.3% of the total discipline construction funds, 79,000 yuan for discipline echelon construction, accounting for 13.8% of the total discipline construction funds, and 96,000 yuan for scientific research, accounting for 65,438+. It accounts for 6.6% of the total funds for discipline construction, effectively ensuring the steady and healthy development of art discipline construction.