The multimedia development department of Phoenix Weekly maintains Phoenix's unique independent, objective and neutral reporting style. On the basis of solid paper media, it has added features such as quickness, novelty and diversity, and incorporated audio and video including animation to create a brand-new Phoenix Weekly in an all-round and three-dimensional way. The multimedia development department is responsible for expanding the brand influence of Phoenix Weekly, communicating with foreign countries, carrying out various marketing activities, operating the platforms of Weibo, WeChat, APP and official website, and issuing digital electronic periodicals.

As a bridge between Phoenix Weekly and China Unicom, official website provides readers with a good subscription platform. The cover story and wonderful articles of Phoenix Weekly are fully presented in official website, helping readers to enjoy the pleasure of in-depth reading.

Phoenix Weekly APP extends the magazine well, but it is by no means a simple magazine reader or a traditional paper PDF, but a news product with its own charm, unique style and unique perspective. Phoenix Weekly APP strives to create a better experience and reading experience. Since the launch of 20 13, the download volume has increased steadily. After the revision of 20 14 at the beginning of the year, it cooperated with Zhihu Daily, and the installation volume exceeded one million.

Official WeChat subscription number, daily push current affairs news, various political and economic comments. Its "Global Briefing" column has been well received, translating important reports from foreign media instantly every day, responding to news events in depth and quickly, and becoming a leader among many media WeChat. Among them, "Phoenix Know" is a special column of new media. The published articles cover history, politics, culture, society and other fields, and it is committed to popularizing cultural knowledge, revealing social problems and highlighting the value concept of this magazine from a unique and in-depth perspective. Published "Abandoned Baby: Life is Garbage" and "Comrade China, why don't you come out?" ","Where is the Chinese patent medicine disaster? "and other articles have aroused widespread concern. The column of "Number Reading" is the illustrated news of infographic. Simple pictures with corresponding data and words accurately and vividly describe news events or news topics. A picture can understand how pollution affects life, how e-commerce flourishes and so on. As of May 20 14, the number of users of Tencent News WeChat content was close to 2 million.

The multimedia development department also produces kindle periodicals, which can be read at any time through kindle readers. The content of Kindle edition of Phoenix Weekly is exactly the same as that of the physical magazine, and the reading experience is excellent. Many magazines were in the top ten of Amazon's new book list when they went public.

As of 20 15 and 1, Phoenix Weekly has 9.5 million fans in Weibo of Sina, Sohu and Tencent.