What store next to the school is the most profitable? School is one of the places where people spend a lot. If there is such a good geographical location, we should make good use of it. This is what I can do for you. I hope it helps you.
The first is the book and audio-visual store.
Business opportunity analysis
According to the reporter's investigation, there are many schools, students and readers in the university city, so it is profitable to make books and videos. Generally speaking, the books and audio-visual products here are suitable for two kinds of people, one is a small businessman who sells books at ordinary times, and the other is that there are more students who work and study.
Small businessmen who specialize in selling books generally have specific purchase channels, which are relatively cheap and convenient. Most of them buy pirated or pirated books, which are quite cheap. They can buy dozens of books in bookstores, usually a few or a dozen. In addition, they set up the booth not far from the school gate, which is convenient to buy and students are quite willing to come.
There are also many college students who usually work and study by setting up book stands. Setting up a book stall is suitable for students' time schedule. In this season, the weather is hot and the sun is big during the day, and few people patronize the book stand. It's just that the company was late, and more people came to read books. When it got dark, people couldn't see clearly, so they stopped coming. Students usually attend classes during the day and study by themselves at night, which is just their spare time at night. As students and the benefits of nepotism, many teachers and classmates I know often come to take care of business.
Replenishment channel
Small businessmen who specialize in selling books generally buy pirated or pirated books. Students generally lack purchasing power if they enter too good genuine books, and there will be no sales if they enter too much. Relatively speaking, pirated books are many times cheaper than genuine books, and there are only some typos. Students mainly read all kinds of novels, and most of them just skim the stories, so they don't care about those typos. The main business of some printing houses is to print such pirated books, and it is urgent to get through such channels of purchase.
Poor college students who do part-time jobs or study part-time jobs generally don't have any relevant start-up funds. So I can turn my attention to the second-hand book market. Every graduation season, a large number of old books will be produced. When students leave school, they often have no time to worry about the heavy books at hand. The most regrettable thing is that most of the waste products are weighed and sold to waste products to make firecrackers. After four years of study in college, no one has dozens or hundreds of books, and some of them are still very valuable. It's a pity to sell them as waste. Buy them and sell them to people in need. Old magazine in general 1-2 yuan, old novel 3-5 yuan. The price is very cheap and many students are willing to buy it. Of course, you have to know books to be targeted. Know what books are worth collecting and reading. Like teaching textbooks, they are basically flying all over the sky, so apart from leaving good products, most of them are also disposed of in the waste market. As for CDs, mainly games and movies. As long as it does not affect the installation and screening effect, it can basically sell well. Students are also willing to give you the games and movies they have seen and are tired of playing at low prices!
Investment benefit
Generally, one booth is enough, which saves the rent. After the purchase channel is opened, the cost of each book is only a few dollars. We raised the price to 2-5 times and sold it to around 10 yuan. The profit is still considerable. I can sell more than a dozen copies every day and earn a hundred dollars easily.
The students took back the old books at a slightly higher price than the waste, and they were all students. Other students are basically willing to transfer books. The purchase price of each book is only a few cents. If it is sold, it can be sold to each person 1-5 yuan, although due to time, there are only two or three hours of booths a day. But I can still earn twenty or thirty dollars, which greatly supplements my living expenses.
Coup guide
Find a cool place, customize some comfortable little armchairs, so that book pickers have a comfortable environment to pick books, try them out ... and then keep readers. Readers are the food and clothing parents of the bookstall. They are repeat customers and demand customers of the bookstall. If they are preserved, the vitality of the book stand will be preserved. On a hot summer day, if you find a restaurant selling iced mung bean soup and the like to set up a stall together, it is also a coup to retain guests.
Second, the grocery store
Ms. Hu's grocery store has been in operation for three or four years, and its business targets are mainly students nearby. Ms. Hu said that there are five colleges and universities near the market, and her customers are almost all students from these schools. The business of the small shop also forms a peak season and a low season with the opening and holiday of the school. Especially in the first month or two of school, many customers come to the store, and the daily turnover can reach more than 2000 yuan; Once students have a holiday, their daily turnover will be several hundred yuan. Even so, Ms. Hu does not intend to move the store to other places. "After several years of operation, I have a group of regular customers who trust me."
In addition, Ms. Hu's shop is run by herself. Fortunately, Ms. Hu's home is not far from here. At noon and in the evening, both meals were sent by her family. When the goods need to be purchased, her husband will temporarily help to look after the store. Therefore, the wages of employees are saved, and the monthly expenses are basically utilities, rent, purchase fees and so on.
Since Ms. Hu is engaged in small commodity business, there is generally not much risk. If you want to talk about risks, it is nothing more than buying more goods, or not choosing the right style when buying goods, resulting in a backlog of products. "In fact, it doesn't matter even if this happens. Sales can be promoted through price discounts without causing too much loss. " Ms. Hu said, "The most important thing to open a shop is to see how much work the owner has done. Anyone who can stare can definitely open it. "
Management secret one: don't seek to sell fine, just seek the whole goods.
In Ms. Hu's shop, there are various brightly colored daily necessities on the shelves on both sides. Although there are many kinds, the goods are well organized and clear at a glance.
As the saying goes, all goods are unprofitable. The consumer groups that small department stores face are ordinary college students. Therefore, in terms of commodity structure, we should try our best to focus on daily necessities for mass consumption, so as to ensure that students will not come back empty-handed. Although the price of these daily necessities is not high, they are daily necessities after all, and the profits are also considerable. So we should strive to complete these small commodities.
There are also some needles, threads and brains, which are hard to see in some big shopping malls, but they can be found in Ms. Hu's small shop, and the variety is quite complete. Ms. Hu said that despite these humble little things, the demand for students is still quite large. These goods can sometimes make a profit.
Reporter's Note: In fact, some commodities in small department stores are inconspicuous, but they contain unlimited business opportunities. Although some products are small and profitable, they can win a good "word of mouth" among the surrounding consumer groups and bring good popularity. Therefore, we can't ignore those small commodities, making money is secondary, and earning people's hearts can make business last. When the goods are available, customers will have more choices, so that they will be satisfied with you and continue to buy. Management secret 2: learn to suffer losses and win people's hearts.
Ms. Hu said that sometimes when students come to buy things, some humble change is given away directly. "Let them take advantage of this petty gain. But be sure to make it clear when you check out, and don't accept it when you collect money. " Ms. Hu's "boldness" has brought her some regular customers. "I am doing business with many old customers here, and they all say that I am interesting enough. I guess there should be this factor. "