Here is the story of flying back after running out of money. Therefore, when the boss took the store name Rui Fuxiang, he borrowed the auspicious meaning of "auspicious". Ruifuxiang registered a pair of mother-child patterns as its trademark, which reflected the high recognition of traditional business culture by Ruifuxiang people.
The word "Rui" in the store name "Rui Fuxiang" is a symbol of Rui Qi. "Flying" means that the green dragonfly pays back the money (it was originally a kind of water bug, which became an alias for coins because of the story of the green dragonfly paying back the money); On the one hand, the word "auspicious" means auspicious. In addition, the owner is Meng Jia, an old soldier in Shandong, and all the shops he runs are auspicious. In a word, it means auspicious spirit and abundant financial resources.
Extended information Jinan Ruifuxiang has two sales offices with a business area of about 1 000 square meters and more than 2,500 business varieties. Under the condition of market economy, it mainly deals in wool, silk, cotton cloth, bedding and quilt cover. At the same time, seek new economic growth points. Since 1998 registered green brand shroud, produced and sold, with exquisite materials and fine workmanship, it has been well received by customers.
The store has services such as measuring materials, processing clothes with supplied materials, and free delivery in the city. Foreign agent consignment and other convenience projects. Under the condition of market economy, Rui Fuxiang implemented the responsibility system of management contract and formulated and improved various effective management rules and regulations. Enterprise management is becoming standardized, modernized and scientific.
Baidu Encyclopedia-Ruifuxiang