According to the data released by Ali, the real-time turnover of Tmall's "Double 11"reached 498.2 billion yuan from 0: 00 in June to 0/2 in June. According to the data released by JD.COM platform, from June 5438+065438+ 10/to June 5438+0 1, the accumulated order amount of the platform exceeded 271500 million yuan; The turnover of more than 20,000 brands in JD.COM supermarkets doubled year-on-year; From 1 65438+1October1to1,online orders in Suning.cn increased by 75%.
According to the "Dianshubao" e-commerce database of the Internet (e-commerce portal), the transaction volume of "double 1 1" in the whole network this year was close to 860 billion yuan, up 43.3% year-on-year. Among them, the transaction volume of Tmall platform increased by 85.62% year-on-year, and the transaction volume of JD.COM platform increased by 32.82% year-on-year, accounting for 89.5% of the total transaction volume of the whole network.
Mo Daiqing, director of the online retail department of the E-commerce Research Center of NetEconomy & Society, said that this year's "double 1 1" was carried out under the background of the normalization of epidemic prevention and control, but people's consumption enthusiasm is still high and their purchasing power is strong. What is even more gratifying is that this "double 1 1" has created huge business opportunities for various industries.
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With the upgrading of people's consumption demand and the continuous maturity of information technology, this year's "double 1 1" consumption presents many new features:
New products and upgraded goods sell well. Many brands choose to release new products on the eve of "Double 1 1" and during the shopping festival. For example, Huawei Mate40 series 10, 10 was first sold on October 30th, and the first round of products sold out quickly. On the Tmall platform, more than 2,600 new brands and 1.2 million imported new products participated in "Double 1 1" for the first time through Tmall International. On the platform of JD.COM, the turnover of mainstream home appliance brands such as Haier, Midea, Gree and Huawei all exceeded 100 million yuan per second, and smart home appliances such as floor washers and mini-wall breakers were favored.
Live broadcast with goods is even more popular. Live e-commerce has ushered in a huge development opportunity. According to the survey data of enterprises, there were 68 newly registered live broadcast e-commerce companies last year, and by the end of this year, there were 2,364 newly registered live broadcast e-commerce, exceeding the total number of registered live broadcast e-commerce companies in the previous year. During this year's "Double 1 1" period, live delivery became the "standard" for e-commerce, brands and businesses. According to statistics, JD.COM. COM live delivery in 6 seconds exceeded 100 million, and the cumulative sales of "110 super buyer" in Suning.cn exceeded 100 million.
Personalized customization has become a trend. What consumers want, enterprises make. This year's "Shuang 1 1" is the sales volume of products in JD.COM. The direct manufacturing (C2M) mode of COM is 1.7 times that of the same period last year, and computer digital products such as game notebooks, game desktops and high-definition displays have become the mainstream of user customization.
Experts said that more and more businesses are accelerating digitalization in the process of participating in "Double 1 1", constantly improving the consumer experience and providing stronger impetus for the consumer market to continue to improve.
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People's Network-"Double 1 1", the transaction volume of the whole network is nearly 860 billion yuan, and personalized customization has become a trend.