Beijing Lichao Times Cultural Communication Co., Ltd. was established in 2006, which is a cultural communication company integrating sports and entertainment. The company has its own brands: diamond basket, yogurt and TOPSTAR. Brand products include Diamond Basket Special Issue, Diamond Basket Pictorial, Juvenile Painting, Topography and other best-selling magazines and related peripheral products. Now the Honey Reading APP has been set up to enter the digital network field. The company has its own Taobao Mall, Diamond Basket official website and the Diamond Basket Club, an alliance of basketball fans.

Pinduoduo aims to gather the strength of more people, buy better things at lower prices and experience more benefits and fun. The social concept formed through communication and sharing has formed Pinduoduo's unique new thinking of social e-commerce.