For products that have not yet entered the market, deploy an anti-smuggling management system with one object and one yard, and give each product a unique identification code. Enterprise managers monitor the flow of products through the system background management channel information, give early warning to suspected dealers and commodities in advance, and stifle smuggling in the cradle.
One thing, one code and anti-channeling management system endows products with unique digital identification through production line coding, and establishes packaging correlation. From the product delivery, track the product circulation area, monitor the anti-channeling of dealers and stores, and ensure that the product flow direction is consistent with the distribution scope of dealers. Whether it is the market's active inspection, the consumer's code scanning tracing, checking authenticity, or participating in marketing activities, once the code scanning area does not correspond to the sales area, the system will automatically give an early warning of commodity flight to ensure the stable operation of the market.
The harm of dealers' fleeing goods to enterprises
1. Enterprise management difficulties: Dealers run away from each other, and enterprises need to spend a lot of manpower, material resources and financial resources to manage dealers. Faced with hundreds of scattered dealers, management is more difficult.
2. Channel price system confusion: Jumping goods will lead to channel system price confusion, increase the difficulty of price control, and affect the normal product sales order.
3, the loss of agents: low-priced goods make agents lose confidence in the brand, leading to the loss of agents.
4. Decline in profit: the price of the same brand product is different in the same area, so consumers can't buy and judge whether it is true or false, which affects the image of the brand in consumers' minds, leads to the loss of users, affects the profit of enterprises and damages the brand image of enterprises.
In the process of market economy development, dealers' fleeing goods has become a headache for enterprise managers and an inherent chronic disease in enterprise channel management. In order to get more profits, dealers sell products across regions, which leads to confusion in the market price system and seriously affects the reputation and image of enterprises.