How do start-ups promote their brands? Start-ups have one thing in common, that is, they have no money and resources, so they can only bury their heads in making products. When the products go on the market, they make money and have a certain amount of funds before they start brand marketing. However, as mass entrepreneurship enters the golden age, there are millions of new enterprises every year. Faced with similar products that frequently change in the market, if start-ups can't develop their own brand characteristics and form brand advantages as soon as possible, they will easily be seized by competitors and lose the market. If they want to re-brand and promote the market later, the corresponding costs will also increase greatly. So how do startups promote their brands? How to market your own products? Uncle Xingtian's team has the following two suggestions:

1. Carry out brand promotion through multiple channels, gain high exposure in search engines, and enhance brand awareness and product influence.

In order to quickly form brand awareness and influence, brand promotion and promotion are also needed. In the case of sufficient funds, it can be widely publicized through multiple channels, for example, TV entertainment programs, networks, WeChat, self-media, billboards, search engines (such as Baidu: Baidu Encyclopedia, Baidu Library, Baidu Post Bar, Baidu Know, Baidu Experience; 360 search: 360 encyclopedia, 360 library, 360 question and answer; Sogou: Sogou Encyclopedia, sogou Q&A, etc. ) promote the brand through various ways, so as to achieve the purpose of rapidly enhancing brand awareness in a short time.

2. Use corporate websites to seize the ranking

To be a high-quality corporate website, through keyword optimization in the website, more core words, long tail words, industry words and brand words will rank in the top of the search engine homepage. By searching for related keywords, potential users can see the website information displayed by enterprises, and click to enter the website for browsing consultation, which requires enterprises to make high-quality corporate brands, conform to the rules of search engine optimization, lay out keywords, optimize the whole website, and enhance the website weight, so as to quickly let more keywords appear on the home page.