This local brand in Taiwan Province Province is quite different from the traditional bookstore in general impression. As soon as you step into the gate of Eslite Dunnan Store, you can smell the elegant coffee fragrance in the private room attached to the bookstore. With the book fragrance, the two fragrances are wonderfully combined in the air, giving off a charming atmosphere. Bright and open space, the book city with European library flavor, is symmetrical and hierarchical in space and separated in coherence, which is contrary to the dullness and standardization of traditional bookstores. With calm, elegant and warm colors as the decoration characteristics, we create an atmosphere full of humanistic and artistic temperament, so that everyone will unconsciously whisper and slow down when they enter Eslite Bookstore. Eslite Bookstore has become a cultural attraction in Taiwan Province Province, and many international travelers go to Taiwan Province Province just to visit Eslite. Eslite Dunnan Store can often hear the sound of Cantonese floating in the air. Liu Taige, former director of Singapore Urban Development Bureau, went to Eslite to buy books every time he went to Taipei. The TV advertisement of Taiwan Tourism Bureau in Hong Kong also inserted a fragment of Eslite Bookstore.

Taiwan Province Province is actively promoting the development of cultural and creative industries. Eslite Bookstore, with international reputation, is the representative of cultural and creative industries in Taiwan Province Province. Wu Qingyou, who founded Eslite, was born in Mashagou, a poor fishing village in the westernmost part of Jiangjun Township, Tainan County. His father, Wu Yinmao, is the first person in his family to receive higher education. Wu Qingyou doesn't need to be a soldier because of congenital heart enlargement. After graduating from Taipei Institute of Technology, he joined Cheng Jian Company, which specializes in producing kitchen equipment for tourist hotels, starting as a salesperson. 3 1 year-old, took over all the shares of the company, and its business is booming, occupying 80% of the market of large tourist hotels in Taiwan Province Province. At that time, the high-end hotels in Taiwan Province Province were saturated, and Cheng Jian's development reached its limit. Wu Qingyou turned into Eslite.

1March, 989, Wu Qingyou founded Eslite Bookstore, which specializes in architecture and art books. The expansion of business in 199 1 year and the combination of book area, art space and gallery have laid a milestone in the operation of bookstores in Taiwan Province Province. Due to the unique positioning of Eslite Bookstore and the operators' insistence on the concept, the book lovers shine at the moment, and soon established a wide popularity in the market after its opening. The media rushed to report on this outstanding bookstore, and many people were surprised that there would be such a high-end bookstore in Taipei.

Eslite regards Nanjing as the first choice for investment cooperation, and plans to open the first Eslite bookstore in Chinese mainland in Nanjing.

"There are similarities between the customs and cultures of Nanjing and Taiwan Province Province, and it is very kind to come here. At the same time, Nanjing has good educational resources. At present, there are 700 thousand students in colleges and universities, which is an important target group of bookstores. Eslite will give full play to its advantages and become a new platform for cross-strait cultural exchanges. " Wu Haojie, vice chairman of Taiwan Province Eslite Co., Ltd. said.

It is understood that Eslite's investment projects in Nanjing are still in the site selection stage. After the project is completed, it will integrate bookstores, cultural and creative shops, catering and tourism services, and build Nanjing into a "cultural and creative city in the city".

In fact, Taiwan Province Eslite first chose Suzhou Industrial Park to enter the mainland. On May 27th, 20 1 1, Eslite Suzhou Branch, the first branch of Taiwan Province well-known Eslite Bookstore in Chinese mainland, officially laid the foundation stone. Eslite Suzhou Branch is located on the east bank of Jinji Lake in Suzhou Industrial Park, adjacent to Intercontinental Hotel, and will be built into a creative platform with cross-border comprehensive effects integrating culture, performance, art, commerce, sightseeing and talent training. The project is expected to be completed in 20 14.

Suzhou Eslite takes the compound cultural and commercial complex as the operation mode in the overall planning. In the space of nearly 50,000 square meters, there are not only perfect shopping malls, Eslite bookstores, gourmet restaurants and cafes, but also galleries, multifunctional audio-visual performances, experimental theaters, artistic and cultural spaces and so on. In the future, various cultural activities will be introduced, and lectures and theatrical performances will be held. And establish contact with Suzhou artists and cultural workers, and become a new landmark of urban culture integrating Suzhou local spirit. Eslite's development strategy has broken the business model of traditional bookstores. First of all, the brand lays the foundation for success, and then drives the "complex operation" of shopping malls, bookstores and retail stores, so that bookstores not only sell books, but also include bookstores, galleries, flower shops, shopping malls and restaurants.

Eslite defines bookstores as diversified and dynamic cultural undertakings, not retail, and its creativity in event marketing is beyond the reach of other chain bookstores. In addition to displaying the reading value with exquisite and elegant reading space planning and elaborate furnishings, it also holds extended reading activities such as lectures, seminars, performances and exhibitions for a long time, and holds at least 4,500 lectures and exhibitions every year, covering literature, drama, environmental protection, dance, art and other fields, creating various possibilities for dialogue between bookstores and readers.

Eslite strives to create a reading space and reading mood. Its bookcase panel is tilted 15 degrees, caring for readers. The books on the bookshelf are within reach, either standing or sitting, as you like. An Eslite lover pointed out that Eslite Bookstore makes the bookstore no longer just a place to buy books, but a world of books that can be leisurely strolled.

The combination of books is the management characteristic of Eslite. Eslite Changbang regularly recommends some good books that are somewhat unpopular to readers. Even books that have slept on the shelf for three months are not sent to the warehouse. This is the difference between Eslite and traditional bookstores, and it is praised by readers. In fact, this seemingly contrarian operation, under the careful planning of Eslite, some unpopular books are often unpopular and sell well. Wu Qingyou said that bestsellers may have a high turnover rate and can bring high profits, but it is not his business focus. "Good books are not lonely" is their goal.

In addition, Eslite broke the traditional book classification for the first time, and innovated the planning and platform display mode of category book area from the early stage, thus promoting the release of new image. Such as gender studies, Taiwanese studies, and natural ecological environment protection, have gradually developed many previously immature published books in Taiwan Province Province. The management mode of "adapting to local conditions" is another innovation of Eslite. Every branch of Eslite will design different interesting display styles and book contents according to local cultural colors and lifestyles, and also achieve the characteristics of regional integration. For example, in Ximending, Taipei, where teenagers gather, there are more comic books and romance books; Tianmu store pays attention to leisure, travel and home books; Some shops in Central and South China have increased the proportion of Chinese books.

Eslite's biggest innovation is to innovate the business philosophy of "Bookstore" and upgrade the bookstore to a new cultural and leisure place. Especially since March 1999, eslite Dunnan Store, with an area of about 1653 square meters, has been open 24 hours. This highly innovative business initiative has received a warm response, and the night cat family no longer has nowhere to go, meeting the diversified needs of modern people's lives. After Eslite's operation mode was well received, other chain bookstores followed suit, keeping up with Eslite in decoration, reading space, book selection and classification. For a time, all large bookstores became very "temperament", but Eslite's management effect still surpassed others. A cultural person said, "This is where it is powerful." Bookstores can imitate Eslite's hardware design, such as the format and color of bookcases, but Eslite's business philosophy and core values are beyond others' learning.

When a bookstore contains not only books, but also the spirit of humanity, creativity, art and life, it is no longer a place to buy books and pay for them. This is the charm of Eslite. It can be predicted that Eslite, which has been wandering for more than 20 years, will continue to spread rich reading culture and capture people's hearts with bookstores.