I recommend some basic books. Although it was published earlier, these principles remain unchanged, and even in the era of informationization and big data, it still has great value.

1) philip kotler, Marketing Management.

This book is the basic knowledge of marketing, which is very thick and difficult. However, as long as you read, understand and practice carefully, you can basically surpass 90% of marketers.

2) trout, positioning.

You may have read this book, but it is still worth reading again.

3) david ogilvy, Confessions of an Advertiser.

This book is a must-read, easy to understand and of great help to copywriting.

4) Hopkins, scientific advertisement.

This book was published a long time ago, but it is still great to read today, which broadens our thinking.

As for other marketing books, there are too many. Only after reading the basics can we judge which books are valuable and which are only a few.