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What are the cost-effective books about media?
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The following books can be collected on a treasure:

First of all, if you are just beginning to learn from the media, I suggest you read the book "Running from scratch", which has introductory and progressive chapters. Through this book, you can find the direction and realize the powerful potential of the media.

Secondly, if you are already running the media and have a certain number of fans, I suggest you read the sense of participation. A very important point in the operation of new media is the interaction with fans, which is the significance of participation. How to get fans involved and create word-of-mouth effect is not only necessary to operate products, but also necessary to operate new media. Through the establishment of Xiaomi company to product development, from product design to brand building, from daily operation to marketing promotion, from service concept to company concept. Through real small details and short stories, this book clearly and thoroughly reveals the logical inevitability that the outside world thinks incredible, and generously tells the whole story of its original "Three Three Participation Law". This book will give you inspiration to communicate with fans, increase interaction and gain a larger fan base.

Finally, "Social Bonus" uses six chapters to explain how to use huge social networks to bring more social bonuses to enterprises and entrepreneurs, which is a true reflection and summary of cases and data. The book always tries to avoid talking about unnecessary cases, but focuses on the product ideas that Tencent is good at, and analyzes and interprets the reasons behind these key data. By reading this book, you will find ways to make huge profits from the media. As long as it is used slightly in the operation, unexpected results will be obtained.