What data does Tmall promotion mainly rely on?
The data that should be paid attention to in the baby promotion stage are as follows:
1, click-through rate: the click-through rate of new products is higher than the conversion rate for the improvement of traffic.
The specific path to check the click rate is: business consultant-business analysis-product effect.
2. Collection rate and purchase rate: Similarly, the weight of new product collection rate and purchase rate is also great.
The specific path is: business advice-business analysis-commodity effect.
PS: 1。 If you can guarantee the data above 10%, your mobile phone traffic will easily explode.
2. The main factors that affect the collection rate and purchase rate are: details page, activities, customer service skills, comments and questions.
3. When selecting the above data, we should pay attention to the following points:
A. select all data.
B, if the data is not big enough, the time is 7 days, and only big data will be accurate.
C, the above is the number of people who buy the collection, and the algorithm of the collection rate and the purchase rate is just divided by the number of visits.
4. Conversion rate: With the passage of time, the accumulation of basic sales and the appearance of customer comments, the weight of conversion rate is getting higher and higher.
The path to check the conversion rate is: business personnel-home page-core indicators.
After a period of time, the weight of conversion rate gradually increased.
With the passage of time, the conversion rate will increase steadily (if unconventional measures are adopted, it is recommended not to exceed the excellent average), so that the weight will increase faster.