1, the bookstore near the student gathering place is chosen near the school, and the main consumers are students. The main motivation for students to go to bookstores and video stores is to buy their favorite books, study tapes and get together to chat and relax. They should provide books and audio-visual products suitable for students according to their needs. 2. Bookstores in residential areas are located in residential areas. Family magazines and entertainment books should be the main consumption time, and holidays and off-duty time should be the main consumption time. Books and audio-visual products related to family life here have strong consumption power, and magazines and DVDs for family entertainment generally consume the most. 3. The position of the corner is usually ideal. It is located at the intersection of two streets, where people from both streets gather and there are many passers-by, which is the stagnation point of people flow and can produce a "corner effect". The corner position can increase the window display area of books and audio-visual products. 4. The bookstore video store at the fork in the road is located at the fork in the road, and its storefront is eye-catching, so it is considered as an ideal location for the bookstore video store. Bookstores and video stores in this favorable position should give full play to their own advantages, carefully design the decoration of the main entrance of the store, store name signs, advertising signs and display windows, seize the consumer psychology of customers, and attract passers-by to bookstores and video stores. The bookstore is not located properly: 1. It is not suitable to choose the edge of the fast lane. Due to the requirement of fast traffic, highways generally have isolation facilities, and both sides cannot cross, and there are few parking facilities next to highways. Therefore, although there are unilateral fixed and mobile customers along the expressway, it is not suitable as an area where new books occupy the position of video stores. 2. It is not suitable for areas with few surrounding residents or slow growth, but basically complete commercial outlets. There is a lack of floating population in this area, and the total consumption is limited, which will not increase because of the opening of a new bookstore and video store. Not suitable as a new store site for bookstores and video stores. 3. It is not suitable to be located at a place where the height of the road surface is different from that of the workshop floor. When the height of the road is different from that of the bookstore video store, it is not an ideal geographical location for the bookstore video store. Being in this position is not conducive to attracting customers into the store, and the width of stairs, stairs and doors is also limited.