Brief introduction of copywriting in the preparatory stage of the exhibition
First, the concept of copywriting in the preparatory stage of the exhibition:
Copywriting in the preparatory stage of an exhibition refers to all the written copywriting involved in the preparatory stage of an exhibition from determining the theme of the exhibition, collecting information and planning the exhibition project to the official opening of the exhibition.
Second, the types of copywriting in the preparatory stage of the exhibition:
Generally speaking, the copywriting in the preparatory stage of the exhibition includes the proposal of the exhibition project, the feasibility study report of the exhibition project, the exhibition description, the exhibition invitation plan, the exhibition invitation letter, the exhibition invitation schedule, the audience invitation letter, the exhibition work plan, the exhibition expense budget, the exhibition promotion plan and the advertising copywriting.
Section 2 Copywriting in the Preparatory Stage of the Exhibition
First, the writing of "Exhibition Project Planning Book"
(A) the concept of "exhibition project proposal":
The so-called exhibition project planning is to make a preliminary plan for the upcoming exhibition, design the basic framework of the exhibition, and put forward the preliminary planning contents of the exhibition, which mainly include: exhibition name and location, exhibition organization, exhibition scope, exhibition time, exhibition scale, exhibition positioning, exhibition invitation plan, publicity and investment plan, exhibition progress plan, on-site management plan, and related activity plan.
Exhibition project proposal is a set of exhibition planning, strategies and methods for planning and holding a new exhibition, and it is a summary of the above contents.
(2) The content structure of the exhibition project proposal:
Generally speaking, the exhibition project proposal mainly includes the following contents:
1. Analysis of the exhibition market environment: including the analysis of the industry and market where the exhibition theme is located, the analysis of relevant national laws and policies, the analysis of relevant exhibitions, and the analysis of the market where the exhibition is held.
2. Put forward the basic framework of the exhibition, including the name and venue of the exhibition, the composition of the exhibition organization, the scope of exhibits, the exhibition time, the exhibition frequency, the exhibition scale and the exhibition positioning.
3. Exhibition price and preliminary budget plan.
4, the exhibition personnel division plan.
5. Exhibition plan
6. Investment plan for the exhibition.
7. Exhibition promotion plan.
8. Exhibition preparation schedule.
9. Exhibition service provider arrangement plan.
10, exhibition opening and site management scheme.
1 1.
12, exhibition settlement plan.