"Oriental Selection" is a new live broadcast platform launched by New Oriental. Oriental Select Platform belongs to Oriental Select Holdings Co., Ltd., and its positioning is to be a live broadcast platform dedicated to selecting high-quality products for customers; Excellent products and technology companies that continuously provide "Oriental Select" self-operated agricultural products as their core products; And a cultural communication company that provides customers with a pleasant experience.
202165438+February 28th, the webcast platform "Oriental Selection", 65438+February 28th, at 8: 00, held the first live broadcast of agricultural products. On February 28th, 2022, at 65438, the number of accounts of Oriental Select increased from 1 to 6, with the total number of fans exceeding 36 million, and 52 self-operated products were launched, with a total sales volume of18.25 million. In March 2023, New Oriental Online officially announced its name change to Oriental Select. By the end of June, 2023, 5438+February, 65438+September, the number of selected fans in the East was 3 12 1.5 million.
Main activities selected by the East
On June 9, 2022, a consumer placed an order to buy Shaanxi peaches in the Oriental Select Live Room. When signing for the goods numbered 13, he found that some peaches were moldy and hairy, so he initiated a return complaint and got a full refund. Related reports once rushed to the hot search, causing concern.
On June 20, 2022, New Oriental Online told reporters that "it pays great attention to the satisfaction of consumers in the live broadcast room and has refunded consumers in time". With regard to the delivery planning of Oriental Select, New Oriental Online revealed that it is trying to build its own supply chain and will vigorously develop its own products in the future.
At 8 o'clock on the evening of June 29th, 2022, Tik Tok e-commerce, ByteDance Public Welfare and Oriental Select jointly held a special session of "mountain products Headlines × Oriental Select".