Why does JD.COM sell books? Why launch a book price war? It is widely believed in Weibo that JD.COM hopes to express its ambition of launching an integrated platform through this move.
"Why does JD.COM sell books? I think the first thing is to make a comprehensive platform for vertical category expansion to meet consumer demand; Second, for conventional small commodities such as books, adding two more books will not cause greater pressure on logistics while distributing a single 3C product, which is a marginal cost; Third, increase shopping frequency and improve viscosity. After all, you may buy a color TV set in JD.COM every year, but you can buy a book four times and just look at Dangdang's report. " Lily li (Weibo), assistant editor-in-chief of IT Manager World magazine and senior media person, said in Weibo.
Han Zhi HZ (Weibo), a culture company of tripe chicken, thinks that "JD. The meaning of drunkenness is not wine. Knowing that selling books is not the most profitable, what's more, our national logistics platform has not yet started. Why are we in a hurry to do business at a loss and pretend to be the weak to make money? Even the special price books are full of goods. JD。 The goal of COM should be to attack Dangdang Manali department stores and electrical appliances. In the long run, there will be a chance of winning. "
In fact, when JD.COM started the book price war, Dangdang extended the war to books, 3C and all products in department stores, which also triggered several companies to announce tens of millions of yuan for big promotion. What will happen to JD.COM if Dangdang starts fighting with 3C products?
Internet person Yuan (Weibo) thinks that "Dangdang is the one who suffers". His reason is that the book market is a relatively completely competitive market with low market concentration, so it is difficult to form a price alliance. However, the 3C market is obviously an oligopoly-like market with relatively high market concentration, so it is easy for market participants to reach a certain price "tacit understanding".