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Do you think there is a future for community intelligent fresh cabinets to change people's shopping habits?
Gui Lan Yu Zi replied:

It should be ok! It is good to form a habit after a long time, but the waiter must ensure the quality and quantity to make it go on for a long time. Anything new needs perseverance. It is easy to create a career, but it is not easy to keep it! I hope more new things should be good and provide more convenience for nearby residents! Become a promising generation!

This form can't change people's shopping habits.

The so-called freshness, the key is freshness, whether it can be kept fresh continuously depends on the selling speed, and the selling speed largely depends on the selling price.

This kind of intelligent fresh-keeping cabinet needs a certain investment first, then the venue rent, and then the electricity for refrigeration and lighting, so it is determined that its price will not be lower than the food stall. Even if you burn money at the beginning, it won't last long. Moreover, daily fresh goods are not profiteering goods.

Of course, it is not that there is no market at all, but that this form will not become the mainstream, but as a supplementary form, it is impossible to change the shopping habits of most people.

Have a future. Order more, and it is best to set more in each community, as long as the price of goods is similar to that of supermarkets.

Thank you for inviting me.

Intelligent fresh-keeping cabinets can only keep fresh for a period of time and cannot change everyone's shopping habits.

1. There is a vending cabinet selling Cordyceps eggs in our community. We got a membership card when we did the promotion, but we haven't used it since we used it. There is also a smart cupboard for miscellaneous grains, just to see if there is any consumption, but I can't find it after a long time. Honeycomb box express cabinet reminds me to sell every time I pick up fruit. I have never used it once. These show that shopping habits can not be changed for a while, especially fresh non-standard products, which are more experiential and actually scene-based consumption.

2. Let's talk about middle-aged and elderly people who often shop. They are more used to going to supermarkets and vegetable markets, because there will be cheap dishes and multiple varieties to choose from. More importantly, they can personally check the freshness and taste the fruit. For these people, buying food has become a part of life, and it has become a fixed-time behavior, sending children to school and going to Shangchao to buy food and cook. More importantly, aunts and uncles prefer vegetable markets, like to choose, like to bargain, like to bargain, like to plan what to eat today, like to meet and chat with neighbors and so on. This is no longer a question of buying a fruit and a dish. The consumption of physical scenes can meet their more needs. The smart cabinet is cold, will not be used, does not like to use, so it is not applicable.

Young treasure moms and office workers are also used to going to the supermarket to buy what they want to eat after work, and supplementing what they need by the way. Bao moms must buy something to eat for their children when they take care of them. Which supermarket to go to is generally fixed, and there are many goods in the supermarket. In fact, you can choose and get points. I may use it occasionally, but I don't go often. Children also like to go to the supermarket.

Besides, young people prefer to stay at home rather than cook. They had a meal with a US group, ordered fruits and barbecues for home delivery, occasionally tried them in the smart cabinet, and didn't use them often, so it was convenient to order takeout.

To sum up, smart cabinets cannot meet the diversified needs of middle-aged and heavy consumers because of commodity demand, cheap, fresh, delicious, social and other aspects of consumption and years of habit accumulation; Ma Bao and office workers are also habitual shoppers, and shopping is convenient. Smart cabinets can't show freshness and richness, and price concessions are not a good performance, so they won't be favored. Young people prefer to order takeout and send it home. More importantly, fresh supermarkets can now place orders online and deliver them to your door. The competition among major online shopping platforms and community group buying is quite fierce. Fresh smart cabinets look good and don't sell goods.

However, if you focus on a single product, do it deeply and thoroughly, and achieve the ultimate price, sharing from the free model may have opportunities for economic innovation.

Mountain view of spirit beast:

Community intelligent fresh cabinet originally belonged to the category of unmanned retail, which was verified as a false outlet two years ago and positioned as a supplement to the retail scene. However, there are some special features of community intelligent fresh-keeping cabinets, mainly because the retail trend and consumption habits have changed greatly since * *, which makes it possible for community intelligent fresh-keeping cabinets to grow.

Mainly reflected in three aspects.

First, family service based on community business; Second, locate the category that just needs fresh food; Third, community group buying is on the rise.

From the future, due to the existence of convenience store format, community intelligent fresh cabinets will still be a supplement to retail scenes. As for whether shopping habits can be changed, there is still a long way to go. Generally speaking, there are certain opportunities but still full of uncertainties.

First, the trend of fresh food sinking into the community helps to change shopping habits.

Retail gradually sinks into community commerce, and its miniaturization is a foregone conclusion. The biggest feature and advantage of community commerce is that it is closest to consumers, which includes distance and scene. Community is the terminal unit of residents' life, and fresh goods are just needed to meet the needs of life, which is more convenient than supermarkets and vegetable markets, the main channels of fresh consumption.

Because of its huge scale, the fresh food market has always been the focus of attention of giants and capitalists. Fresh e-commerce buys food every day, Ali's Ma Xiansheng and Xiao Runfa's boxes, online shopping for food on the takeaway platform and on-site service. , all let

It is more convenient for consumers to buy fresh goods. In addition, there are more and more community fresh supermarkets in offline entities.

Originally, it took longer to cultivate the shopping habit of buying food online, but this year's * * accelerated the development of shopping habits, and non-contact delivery and offline self-promotion were also accepted by more people. This trend and the increase in consumer demand will inevitably increase the investment in offline fresh-keeping operations, and

Community intelligent fresh-keeping cabinets with cold storage and 24-hour convenient service are undoubtedly an important part of the consumption scene.

Second, community group buying and convenience stores will occupy the space of intelligent fresh cabinets.

After * *, the once popular community group buying began to be sought after. Not only did brands develop rapidly in the first time, such as Prosperity Optimization and Tenth Meeting, but Ali, JD.COM, Meituan, Pinduoduo and even Didi began to enter the market, which was related to the first change in consumption habits.

. From the perspective of community group buying mode, online and offline self-raising needs a temporary storage place for group buying goods, and the main carrier of this point is convenience stores.

In addition, although community group buying can operate in multiple categories, the demand for fresh products is undoubtedly the biggest as the demand of community consumption and life. The giants will inevitably focus on fresh products in supply chain and logistics capabilities, and constantly improve the functions of refrigeration and preservation in their operations. However, at present, most convenience stores still lack the storage capacity of fresh products, and it is foreseeable that giants will gradually invest in this area in the future.

There are a large number of convenience stores, which are closest to consumers.

Although some giants also have supporting facilities for pre-warehouses, the scene connection of people and goods yards is multi-dimensional.

Intelligent fresh cabinet can be set in the store, or it can be like a courier cabinet, sometimes it is more convenient than the convenience service provided by convenience stores. But on the whole,

Community group buying business is relatively independent, and it is not clear how much space can be given to smart cabinet entrepreneurs under the operation of giants. In addition, convenience stores will also occupy the scene space.

Third, it is difficult for intelligent fresh cabinets to achieve profitability and high growth in the short term.

All business models need to be verified in reality, and the feasibility of community intelligent fresh-keeping cabinets should be measured by the profit model composed of peripheral demand, actual flow and cost, income and barriers. In short,

What we discussed earlier is the opportunities at the macro level, and now what we want to demonstrate is the specific project situation, which is actually the location logic.

Is it a cooperation between investment equipment and convenience stores and properties? Or do you make your own fresh e-commerce? Or will the equipment be operated as an unmanned shop? Whether it is another model needs specific study. Judging from the experience of the past few years, it is not easy to do a good job in this area.

After all, the community intelligent fresh-keeping cabinet is still an unmanned retail sector. Although it can provide convenient, fresh and all-weather services, retail is based on the consumer experience and needs people to operate it, which is no different from the early unmanned stores.

Just like the farmer's market, even if community supermarkets, fresh supermarkets, fresh e-commerce and community fresh group purchases exist at the same time, there are still many people patronizing the vegetable market, which shows that the particularity of the consumption scene of fresh goods is not easy to completely change, and these problems will take time to solve. therefore

There are many uncertainties in achieving profitability or maintaining business growth in a relatively short period of time.

Four. Other and summary

In fact, it is not the community intelligent fresh cabinets that are changing people's shopping habits, just as unmanned shops and shelves can't change people's consumption habits. In essence, it is a kind of consumption scene reach and omni-channel operation.

Therefore, it may be more appropriate to use community intelligent fresh cabinets as a supplement to facilities and services.

It is not easy to change the consumption habits of fresh goods. Although the post-* * era has accelerated the formation of online shopping habits, it is unrealistic to replace vegetable markets, fresh supermarkets and community supermarkets with intelligent fresh cabinets. If the equipment can't fully obtain most of the traffic in the community, then the intelligent fresh cabinet in the community will be at a loss, or it can't be said to have a future in the short term. After all, investment takes time to test.

I am Lingshan: multi-dimensional business cognition can be stable and far-reaching! Start from the bottom practice and upgrade to retail evolution! /kloc-more than 0/00 chain brand practice cases! Look forward to attention!

With the improvement of people's cultural level, people's awareness of scientific and technological products is getting stronger and stronger, and high-tech products are gradually entering people's daily lives. A time-saving and convenient intelligent fresh-keeping cabinet should be very popular.

Thank you for inviting me.

Community intelligent fresh-keeping cabinet is a new thing, which is definitely valuable in communities where young people are the majority, but attention should be paid to the quality and variety of fresh food.

There will be an acceptance process in the community where middle-aged and elderly people are the majority. I will try it myself.

In fact, physical stores are the soul of a city. It is a city's cultural flash and its fireworks. Nowadays, many physical stores are on the verge of extinction, which is actually the sorrow of a cultural power.

For example, how can you be happy when you buy books online and in a bookstore? If you buy tea, you can go to Wuyutai in Zhang Yiyuan to buy snacks and Daoxiang Village. If I change something and send it directly to my home, I still feel something is missing.

Of course, smart fresh cabinets should be alive, and physical stores should also have them. We need a fresh-keeping cabinet for horses, and we also need Liu Jingli, the horse shopkeeper.

Work hard together and come on!

Hohhot decoration knowledge sharing, thank you for inviting!

My point of view, I don't agree or support it!

Personally, I feel that the feasibility of intelligent fresh-keeping cabinets in residential areas depends on the number of people living nearby.

In today's society, people are under great pressure and time is tight. Sometimes, it is more convenient to have a fresh-keeping cabinet, so you don't have to spend more time shopping in the supermarket.

During the period of * *, all the supermarkets in our neighborhood adopted the way of building a group to place an order and then delivering it to your door. It is said that the turnover in February increased by 30% compared with the same period last year. So in the face of different situations, different methods have different effects.

There is no need to change shopping habits, mainly depending on whether the change of sales methods can provide better services for everyone, and then the price.

Mainly depends on how you operate:

First, the food in the fresh cabinet is fresh that day. Because of the weather, food can't be kept for long, and people's tastes are not uniform. You can provide a menu one day in advance, watch everyone make an appointment, and prepare fresh ingredients according to the appointment, so as to be targeted and reduce risks.

Second, the community intelligent fresh cabinet is a semi-finished product, which can be well matched to facilitate people to operate directly after purchasing.

Third, although the cost is high, you can provide some knowledge of nutrition collocation on the cover of ingredients, which makes people look more intuitive. Sometimes, people don't know some nutritional knowledge that the body needs.

Intelligent fresh cabinet is more suitable for people who often work overtime to buy food, are too lazy to cook, or don't visit the food market.

Nowadays, people order more takeout. First, it's convenient. Second, it's quick. Third, they don't even need to go downstairs.

There are many people cooking at home. Maybe during the period of * *, everyone has practiced a good cooking skill, so it is more economical to buy their own matches. After all, the income is decreasing now, and there is no money to squander.

Therefore, community intelligent fresh-keeping cabinets can only exist as another collocation method and cannot become the mainstream. The future is not very bright, please think carefully, it is not easy to find money, find and cherish it.

I am the dream of running for the employees of Fortune 500 companies, comforting the injured soul with warm words.

I feel very hopeful. As a new thing, in the initial stage, we must do the following. ① Pay attention to the hygiene qualification of fresh food, and food safety should not be sloppy. It is important to pay attention to the convenience of obtaining fresh food. ③ The cultivation of customers' shopping habits needs the gradual cultivation of operators. After all, the habit of buying fresh food offline is not easy to be changed in the short term. Do you have to form any habits? There is another stage.