What kind of products will your Tik Tok store produce? Who is the product sold to? What are the advantages to overcome peers?

Simply put, it is positioning.

Positioning is the first point of Tik Tok store management.

If you don't know which industry is easy to do, you can choose what you are familiar with. Choose products and people you are familiar with, and you will know how to sell high-selling products.

In addition, after the positioning of Tik Tok store, the verticality of the store can be improved according to the positioning of the product, and the store with high verticality has a relatively high weight, which is conducive to obtaining the traffic recommendation of the platform.

Second, the operating rhythm of Tik Tok store.

The second point about the management of Tik Tok store is the management rhythm.

What is the operating rhythm?

Shops in different stages of operation have different emphases, and orders can be placed smoothly by controlling the rhythm.

For example, from the beginning, we should analyze it according to our main business category. Who is the customer group your product is targeting?

Don't treat everyone as your client. No small shop can sell its products to everyone.

Only by identifying your consumers can you know who you want to sell your products to, what their spending power is, what price your products can be set at, and so on.

For example, at the beginning of opening a store, you should buy new products to ensure a stable and sufficient supply of products, so that subsequent orders will not be troublesome and you have the ability to withstand the explosion of orders. After placing an order, the store will focus on maintaining after-sales service, ensuring the service quality of the store and maintaining the store score. Click on the link of the article to see how to improve the score of Tik Tok small shop. How to improve the score of Tik Tok store? Three ways to improve your score?

Third, the product planning of Tik Tok store.

Product planning is one of the cores of Tik Tok store's dry goods management.

It mainly includes what products to choose, how many products to add and how to get new products.

Among them, the choice of products is particularly important, and attractive products are better transformed.

The higher the attraction, the easier it is for products to sell at high prices. In order to improve the attractiveness of products, we should not only improve the quality, but also improve the service. You can also give small gifts to enhance the attractiveness of products and promote transformation.

How to choose products?

1. Choose products that are suitable for the current promotion, seize the market, or look for rare and unique products, run quickly, increase promotional activities, start quickly, and do some traffic.

2. Main goal: According to the main categories of your store in Tik Tok, simply analyze what kind of products customers buy and determine the price range of main products and products.

3. Forecast the best-selling products: According to the preferences of users facing your Tik Tok store, analyze the price, brand, selling point and customer unit price of the products, and compare them with similar products, and analyze why our products sell well, how long the best-selling time will last, and how to find the best-selling substitutes.

4. Product profit: The higher the product cost, the lower the profit, the lower the profit rate and the lower the cost. By looking for more upstream resources to reduce costs and improve profit margins, we should consciously establish our own supply chain.

Four. Operation and maintenance of Tik Tok small shops.

Selection of products, flow of people and bursting orders are all operational skills of Tik Tok store. When there are crowds and bursting orders in your store, the operation and maintenance of the store is particularly important.

After the product is issued, there will be evaluation, logistics score and service score. These indicators are not only the evaluation criteria for the platform to judge the operation of your store, but also the feedback from users on your store consumption experience.

They decide whether your store can operate normally, and then continue to transform.

It is mainly reflected by two scores: experience score and dsr score.

If the dsr score of Tik Tok store is lower than 4, the store has the risk of returning; If the experience value is lower than 3.2 points, it is possible to close the selected alliance. Click on the article link to view the gameplay of the featured alliance. Tik Tok store promotion: five scenes of Tik Tok store characteristic alliance?

We should consciously maintain small stores, including products, logistics and services.

For example, in addition to ensuring the improvement of product quality, you also need to tap the potential needs of users and expand new product lines through the data and feedback from small stores.

Improve the repurchase rate with humanized service attitude and stimulate users to buy again.