The new book "The Long Tail Theory" (the first in economics and management on Amazon bestseller list)
Author: (America) by Anderson, translated by Joe. Publishing House: CITIC Publishing House. Publication date: 2006-12-1ISBN: 7508607244 Excellent online shopping Dangdang online purchase "Fundamentals of Network Marketing Technology" (Duan Jian,) Machinery Industry Press. Pricing: RMB 38.00 (CD attached)
"2.6 1 I'm an internet addict" (Zhao Xu) introduced Dangdang online shopping "2.6 1 I'm an internet addict"
Fundamentals and Practice of Internet Marketing, second edition edited by Feng Yingjian, Tsinghua University Publishing House, June 5, 2004, 438+00. Main functions: content system, dedicated teaching website, Dangdang online bookstore, buying Joyo.com.
Search engine advertising: the road to success of online marketing (America) Saida Xie Ting's Case Study of Online Marketing Author: Lv Yingbin 2004 1 Original price: 23 yuan.
E-mail Marketing (by Feng Yingjian, Machinery Industry Press, June 2003) [detailed introduction]
Original price: 65438 yuan +06.9 yuan Dangdang price: 65438 yuan +04.3 yuan.
Fundamentals and Practice of Internet Marketing (1 Edition) by Feng Yingjian, Tsinghua University Publishing House, 2002, 1.
Original price: 27 yuan Dangdang price: 22.9 yuan.
About the detailed introduction, content and book review highlights of this book, e-books can be downloaded for free. Internet Marketing (2nd Edition) was developed by Rafi Mohammed (USA) and others. Translated by Wang Kanliang, China Financial and Economic Publishing House, June 5438+ 10, original price: 65 yuan, Dangdang price: 58.5 yuan [executive summary/catalogue/author profile/cover picture].
Network Marketing: Strategy, Implementation and Practice (2nd edition of the original book) Author: (English) Cha Fei and others Wu Guanzhi. Machinery Industry Press, June 2004 Original price: 56 yuan Dangdang price: 47.6 yuan.
Online auction (Han Jidong, People's Posts and Telecommunications Publishing House, published in September 2004, original price: 25 yuan, Dangdang price: 22.5 yuan, author of Network Marketing (hardcover) Xuping Jiang, Tsinghua University Publishing House, September 2003, original price: 80 yuan, Dangdang price: 72 yuan, [executive summary/catalogue/author profile/cover picture.
Perfect Store (this book ranked first in online sales of Dangdang e-commerce books in February 2004 +65438) is introduced in detail.
[America] Cohen, translated by Leng Kun, Liaoning Education Press, September 2003, original price: 28 yuan, Dangdang price: 23.8 yuan (Dangdang e-commerce books ranked first in online sales in June+February 2004).
Network Brand (America) translated by Levin Pan Weimin, etc. Xinhua Publishing House, May 2003, original price: 30 yuan, Dangdang price: 25.5 yuan.
Network Marketing (America) translated by alois Cooper, Shi Qiliang and Wu He Shanghai People's Publishing House in May 2002 Original price: 36 yuan Dangdang price: 32.4 yuan.
Luo, Jar, author of Network Relationship Marketing, Social Science Literature Publishing House 2001May Original price: 16 yuan Dangdang price: 13.6 yuan.
Online advertising, edited by Yang, et al. Electronic Industry Press published in May 2002 Original price: 25 yuan Dangdang price: 22.5 yuan.
The Principles of Network Marketing Ward Hansen Ward Manson Pricing: 38 yuan
Many-to-one marketing: the winning marketing model in the post-network economy era. Author: Mei Lian-en, Liu Yanhong, Liu Lihua, translated by Gan Feng, Enterprise Management Press, publication date: 2003. 1 original price: 24.8 yuan Dangdang price: 18.6 yuan.
1 1 Rules for Building Online Brands (USA) was written by al ries and translated by Laura Rees (USA). It was published by Shanghai People's Publishing House in June 2002. Original price: 14.8 Dangdang price: 12.6.