First, the basic status of rural culture in Fengqing County
There are 18 state-owned cultural institutions in Fengqing county, with 86 employees. Amateur performing arts units 16, performers 150. There are Xinhua Bookstore 1 home in the county with 22 employees; There are 138 cultural business units established by other forms of ownership, with more than 600 employees. With the acceleration of the construction of tea culture counties and new socialist countryside, and the continuous improvement of people's living standards, rural cultural development can not meet the growing cultural needs of the masses, and it is difficult for the masses to watch movies and engage in literary and artistic creation to varying degrees.
(A) the construction of cultural infrastructure can not meet the spiritual needs of the people. With the acceleration of the construction of Dianhong Town in Fengqing, the urban area is constantly expanding, and the permanent population is increasing year by year. Cultural facilities can no longer meet the needs of urban development. At present, only Fengqing Confucian Temple, Fengshan Park, Street Garden, Youth Activity Center and Dianhongyuan Square are under construction in the county. Although there are cultural and sports service centers in 13 townships (towns) in the county, due to the limitations of incomplete facilities, narrow venues, small stock of books and single types, most township cultural activities are not normal enough, and the role of township cultural service centers has not been fully exerted. The problems of reading, learning, science and technology, enriching amateur cultural life and watching movies have not been fundamentally solved.
There is no museum in the cultural relics management office, so the existing cultural relics can't be displayed and exhibited normally, and it can't provide people with a platform to understand cultural relics, watch cultural relics and receive patriotic education; The slow expansion of Confucius Temple can't meet the cultural needs of the people. There is no special film library and projector maintenance studio in the film management station, so it is difficult to carry out the work in an orderly manner; There are few books in the library, which can't provide people with a good environment for reading, studying and consulting materials.
(B) the lack of cultural professionals, talent gap still exists. In the development of rural cultural undertakings, the talent renewal mechanism has not yet been formed, and the shortage of talents such as literary and artistic creation has become increasingly prominent. County Tea Culture Art Troupe lacks editors and creators, and its staffing is insufficient. The existing staff can only perform basic stage art performances, and it is difficult to innovate tea art, tea ceremony performance and cultural work content. It is difficult to advance the construction process of a tea culture county and create a number of cultural programs that are close to the masses, reality and life. The shortage of talents and new plays still exists, and the survival value of art troupes is seriously challenged.
Township cultural workers can't give full play to the cultural service function, which leads to the stagnation of township cultural work. In addition, most of the staff in the cultural and sports service center are non-professionals, who have a superficial understanding of cultural work and a poor grasp of it, and cannot find effective ways and methods to carry out rural cultural work. The role of service and guidance is difficult to play. At present, the whole professional cultural team is still short of middle and senior talents, especially the vast majority of staff who exercise the functions of managing and guiding cultural work are non-professionals. The cultural inspection team has few full-time staff and cannot manage the growing cultural market.
(3) Rural people's life is monotonous, and their spiritual and cultural life is still poor.
In the past 30 years of reform and opening up, although the rural cultural construction has made remarkable progress and improvement, the backward cultural life still exists in the vast rural areas. In many places, especially those far away from central towns, farmers still live in a state of "working at sunrise and resting at sunset". Although material life has been greatly improved, the quality of cultural life has not improved. Many rural people still stay after busy farming to climb mountains, watch TV and visit relatives and friends. It is still common that the quality of mass cultural activities is not high or there are no cultural activities at all.
(D) Cultural heritage protection can not be effectively carried out. At present, some intangible cultural heritage resources with local ethnic characteristics, such as folk art, handicrafts and folk customs, are unclear, such as songs and dances and handicrafts of Yi and Miao people. Since the census and registration of folk art in 1980s, they have not been tracked and excavated. Due to the lack of systematic collection and arrangement, there is a puzzling phenomenon in national folk culture and art, which needs further investigation, excavation and implementation. The basic work of cultural relics protection units such as "Four Owns" (with protection scope, protection signs, records and protection institutions) is not perfect, the rescue and protection measures of cultural heritage are ineffective, and the social and economic benefits are still lacking in-depth research. With the continuous development of social economy, it is more difficult to inherit many national cultures, and many intangible cultures are dying out. At present, Fengqing can't effectively collect, sort out and protect these intangible cultures, and lacks research and thinking on the protection and development of cultural heritage.
Second, the main countermeasures to promote the prosperity and development of rural culture
Strengthening rural cultural construction, prospering rural cultural undertakings and enriching farmers' cultural life are the concrete embodiment of comprehensively implementing the central government's decision on promoting rural reform and development, and are the inevitable requirements of adhering to Scientific Outlook on Development and building a new socialist countryside. Rural cultural construction involves a wide range and is closely related to people's lives.
(1) Strive to establish the concept of cultural service. To comprehensively study and implement the spirit of the Third Plenary Session of the Seventeenth Central Committee of the Communist Party of China, fully prosper rural culture and promote the process of cultural feast construction, all levels and departments should understand and attach importance to rural cultural work from the perspective of implementing the spirit of the Decision and building advanced culture, earnestly assume the main responsibility of rural cultural construction, and constantly enhance their sense of responsibility and mission in building rural culture. Cultural departments should actively strive for the attention and support of party committees and governments at all levels to rural cultural construction, seriously explore new ways and methods to manage rural cultural work, and use various working mechanisms and management means to mobilize the enthusiasm of all parties and promote the prosperity and development of cultural undertakings. Make full use of modern scientific and technological achievements, constantly innovate the contents, ways and means of rural cultural services, and strive to basically establish a rural public cultural service system after several years of unremitting efforts, significantly enhance the vitality of grassroots cultural units, greatly improve the level of cultural services, and improve the cultural life and cultural construction of the people.
(2) Efforts should be made to strengthen the construction of rural cultural positions. Cultural facilities are carriers of cultural activities and important positions for spreading advanced culture. It is necessary to continuously expand the construction scope of cultural positions in urban areas, improve the management of existing positions, speed up the construction of Dianhongyuan Square, and provide comfortable and multifunctional places for cultural activities for urban residents. Strengthen the construction of township cultural stations, and towns that have built cultural stations should give full play to the role of cultural services and provide cultural feasts for local people. For towns and villages where cultural stations are not built and cultural facilities are not perfect, it is necessary to increase investment and provide cultural places for the masses. Village culture is also an important cultural network position for the prosperity and development of rural culture. At present, rural cultural construction is very backward, and most villages have no cultural activities facilities. We should continue to do a good job in building village-level cultural activity rooms, libraries, cultural centers, calligraphy associations and other carriers to promote the prosperity and development of rural culture.
(3) Strengthen the construction of cultural team. The key to the development of cultural undertakings lies in people, so it is imperative to build a cultural team with strong quality and professional skills. First of all, we should implement the spirit of the Decision and promote the process of rural cultural construction. The second is to equip the staff of township cultural stations. The third is to stabilize the talent team, cherish the existing talent resources, and strive to create a good environment for outstanding talents to display their talents and make contributions, so as to truly give full play to their talents. Fourth, by hiring experts to hold special lectures, implementing "going out, please come in" and strengthening on-the-job training, we will strengthen personnel training and improve the professional knowledge level, artistic quality and innovation ability of existing talents. In addition, it is necessary to compete for posts, introduce outstanding talents, enrich the propaganda and cultural team, and strive to optimize the allocation of talent teams.
(4) Strive to carry out various forms of cultural activities. First, give full play to the role of tea culture creation base, do a good job in fine literature creation and produce more good works. In literary and artistic creation, it is necessary to identify good leaders, concentrate superior forces to fight tough battles, and commend and reward successful authors. Second, extensively carry out cultural front activities. Vigorously implement "knowledge project" and build county-level libraries. At the same time, it is necessary to go deep into the countryside and do a good job in the construction of township libraries and village-level cultural activity rooms. Museums, film management stations, tea culture art groups and township cultural stations should use various cultural means to educate patriotism, collectivism and socialism, actively spread economic, scientific and cultural knowledge, and serve the broad masses of farmers. Third, grasp the correct direction of public opinion, spread advanced culture and improve people's ideological and moral quality and scientific and cultural quality. Radio, film and television and network departments should improve the rate of cable TV households and expand the coverage of publicity and public opinion.
(5) Strengthen the protection and development of cultural heritage. The Lushi ancient town in Fengqing is a record and symbol of the prosperity of the ancient tea-horse road in western Yunnan. In recent years, with the great attention of leaders at all levels, the protection of ancient towns is being carried out in an orderly manner. It is necessary to strengthen the protection and development of minority cultures such as Luodang Shidong Temple, Lushi Ancient Town, Xinhua Township, Shili Township, Guodazhai Township, Sanchahe Town, Yingpan Town and Yaojie Township in Fengqing, and protect the original appearance and reflect the original appearance in the protection of intangible cultural heritage. In the process of protection and development, we should study and think deeply about intangible cultural heritage and explore its cultural origin.
(6) Try to explore the new mechanism of rural cultural development. It is necessary to take the construction of cultural mechanism as an important part of the construction of spiritual civilization, bring it into the overall planning of the cultural construction of the party Committee and government, and take it as the content of the annual assessment and term responsibility system of the party and government. Cultural market management should comprehensively use economic, legal and administrative means, strengthen the regulation of spiritual products, and strengthen the management of rural cultural markets. We should adhere to the principle of "prosperity and management at the same time", strengthen the rectification and management of cultural markets such as performances, entertainment, audio-visual publishing and Internet cafes, ensure that advanced culture and healthy and beneficial culture are used to occupy rural ideological and cultural positions, and promote the great development and prosperity of rural culture.