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Little Cat Dream Tong Qi Meng Le

Background introduction:

Tong Qi Meng Le is an educational high-end children's book brand jointly planned and produced by Meng Le Zhiyu Development Center (cartography) and Freescale Children's R&D Center (producer) and published by Electronic Industry Press.

"Tong Qi Meng Le Cat-Dream" is the general name of a series of anthropomorphic animal cartoon images originally designed by Meng Le Company. All the images are designed by Nintendo, the world's top animation game company. After years of careful creation, "Tong Qi Meng Le" has created a series of vivid images of "international cute hooligans" such as "Tong Qi" since the original cartoon image of the author came out. Excellent image, combined with six categories of book development serials, has improved the level of sales and stood out; Rational classification, so that parents can clearly choose more suitable books for their children in the choice; A large number of rich professional illustrations accumulated in 8 years have greatly attracted children's reading interest; Referring to a large number of foreign advanced educational books, the content of Tong Qi Meng Le is more scientific and detailed, and the process of children reading it is the growth process of developing multiple intelligences.

At present, children's newspapers and magazines with a total monthly circulation of more than 2.5 million, and 630,000 young women's magazines and parent-child magazines have been serialized for a long time, so the image propaganda of "Qi Er Meng Le" has penetrated into the hearts of newspaper users. Such as: China Children's Daily, China Children's Pictorial, Pupils' Weekly, Pupils' Tiandi Daily, Pupils' Pinyin Daily, Little Doctor Daily, Young Pioneers Daily, Teenagers' Daily, Lingnan Juvenile Daily, Little Angel Daily, Fairy Tale World, Star Story, Mommy Baby.

With the strong support of six online media (MMS, animation, information publicity, electronic business cards, etc.), Tong Qi Meng Le brand has gradually developed diversified MMS services. ), such as Sina.com, QQ.com, 21Century.com, Tom.com, Yahoo.com (China) and Shanghai Hotline.com ... From a series of planning such as books, comics, network, peripheral product development, we can see the thoroughness of brand planning and the business philosophy of brand strategy. It has gradually developed a wide range of MMS services, and its target area covers the whole world.

The 20 episodes of "Wonderful Tong Meng Music" have been basically completed and will be broadcast in the prime time of CCTV in the spring of 2006. The TV program of "Intelligence Paradise" 20 episodes has also stepped up its production preparation, and this is only a key market point in various regions that has now formed. The brand "Tong Qi Meng Le" cooperates with each other through products in many fields, and the advertising effect is huge. Its foreseeable influence and market capacity should not be underestimated.