Section 1 The Influence of Modern Art on Graphic Design

First of all, cubism

Second, futurism.

Third, Dadaism.

Fourth, surrealism.

Verb (abbreviation of verb) Russian hegemonic movement

Section 2 Bauhaus and New Graphic Design Style

Section III Current Situation of Contemporary Graphic Design

First, the development of graphic design after the Second World War

Second, post-modernism graphic design

Third, the revolution brought by computer to graphic design.

Fundamentals of graphic design

Chapter I Plane Composition

Section 1 What is a plane structure?

Section 2 Understanding of "Form"

I. Form

Second, the formation conditions

Section III Basic Elements of Modeling: Points, Lines and Surfaces

First of all, point out

Second, ok

Third, the surface

Section 4: Conventional Composition Methods

First, the gradient

Second, repetition.

Third, approximation

Fourth, bone lattice

Verb (short for verb) starts.

Sixth, specificity

Section 5 Irregular Formation Mode

First, compare

Second, intensive

Third, space.

Fourth, composition

Verb (abbreviation for verb) keeps balance.

Sixth, the rhythm

Chapter II Color Composition

Section 1 What is color composition?

Section 2 Classification of Colors and Their Attributes

First of all, the type of color

Second, the attribute of color.

Third, the surface color system

The psychological symbolic significance of color in the third quarter

First of all, red

Second, orange.

Third, yellow.

Fourth, green.

Verb (short for verb) blue

Six, purple

Section 4 Color Contrast in Color Composition

First, the tone contrast

Second, brightness contrast.

Third, the purity comparison

Fourth, complementary color contrast

Five, cold and warm contrast

Sixth, compare at the same time

Seven, area and color contrast

Eight, shape and color contrast

Section 5 Color Harmony in Color Composition

First, homogeneity and harmony

Second, approximate harmony.

Third, the same harmony.

Fourth, division and reconciliation.

Verb (abbreviation for verb) regional harmony

Sixth, order and harmony.

Design and production of the next print advertisement

Chapter III Advertising Illustration Design

The first section the role of advertising illustrations

Section 2 Classification of Advertising Illustrations

First, realistic and figurative illustrations.

Second, abstract illustrations.

Third, cartoons and cartoon illustrations.

Fourth, decorative illustrations.

Section 3 Advertising Illustration Design

First, the design principles of advertising illustrations

Second, the drawing method of advertising illustrations

Chapter IV Text Design

Section 1 The Role of Fonts in Advertising

Section 2 Classification and Characteristics of Role Design

First, Chinese characters

Second, Latin characters

Section 3 Text Design

First, advertising text design principles

Second, the method of text design

Section 4 Text Layout Design

First, the principle of text arrangement

Second, the form of text arrangement

Chapter V Logo Design

Section 1 Functions and Functions of Signs

First of all, it has a recognition function.

Second, it has the function of improving product quality image.

Third, it has the function of cultivating brand loyalty.

Fourth, it has the function of international communication.

The emergence and development of symptoms in the second quarter

First of all, the source of the sign.

Second, the development trend of the logo

Section 3 Logo Design

First, the modeling elements of logo design

Second, the logo design standards

Third, the manifestation of signs.

Fourth, the standardized production of signs.

Chapter VI Advertising Layout Design

Section 1 Purpose and Significance of Advertising Arrangements

First, improve the attention rate of advertisements.

Second, convey advertising information quickly and accurately.

Section 2 The Visual Process of Advertising Arrangement

First, the law of visual process.

Second, the visual focus of the picture

Third, the visual inducing factors.

Fourth, the force potential

Verb (abbreviation for verb) blank

Section 3 Elements of Advertising Layout Design

First, the advertisement title

Second, advertising language.

Third, the text of the advertisement.

Four. Name of commodity and enterprise

Verb (abbreviation for verb) trademark

Illustration of intransitive verbs

Seven, color

Section 4 Advertising Layout Design Methods

First, perceptual layout design

Second, reasonable layout design.

Section 5 Types of Advertising Layout Design

Chapter VII Poster Advertising Design

Section 1 Overview of Poster Advertisement

First, the concept of poster advertising

Second, the classification and characteristics of poster advertisements

Third, the emergence and development of poster advertisements

Section 2 Functions of Poster Advertisement

I. Information dissemination function

Second, improve the sales function

Third, aesthetic function.

Section 3 Poster Advertising Design Procedure

First, the creativity and conception of poster advertisement.

Second, the elements of poster advertising

Third, the design and arrangement of poster advertisements

Four, poster advertising design principles

Section 5 Expression Techniques of Poster Design

Chapter VIII Newspaper Advertising Design

Section 1 Characteristics of Newspaper Advertising Media

Section 2 Newspaper Advertising Design

First, the format of newspaper advertisements.

Second, newspaper advertising design

Section 3 Characteristics of Magazine Advertising Media

Section 4 Layout Design of Magazine Advertisements

Chapter IX Outdoor Advertising Design

Section 1 Characteristics of Outdoor Advertising Media

Section 2 Outdoor Advertising Design

First, the classification of outdoor advertising

Second, the design standard of outdoor advertising

Third, the design of outdoor advertising

Chapter 10 DM and POP Advertising Design

Section 1 Media Features of DM Advertisements

Section 2 DM advertising design

First, the classification of DM advertisements

Second, the design of DM advertising

Section 3 Media Characteristics of POP Advertising

Section 4 Design of POP Advertisement

First, the classification of POP advertisements

Second, the design of POP advertising

Chapter 11 Computer and Print Advertising Design

Section 1 Computer and Print Advertising Design

First of all, the appearance and use of computers have brought great changes to the design of print advertisements.

Secondly, the development of computer technology has brought new problems to print advertising design.

Section 2 Computer Print Advertisement Design Basis

I. Types of computer digital images

Second, the resolution

Third, the file format

Section 3 Color Depth and Color Mode

First, color information

Second, the color mode

Section IV Overview of Graphic Design Software

First, the image editing software

Second, the drawing software

Third, typesetting software.

Main bibliography

postscript