1, do a good job in commodity positioning
The operation of micro-stores is very common now. Everyone wants to make money and expand sales, and all aspects need to be prepared, especially the positioning of goods is an important link in the whole process.
What products do manufacturers choose as mini-stores? For example, micro-stores choose consumables, and demand goods are the best. Only such goods can increase the frequency of customers' repurchase. Compared with the enduring luxury goods, they have the opportunity to make money.
2. Choose promotion channels
Micro-stores also need to be promoted, attracting the attention of many fans. But there are many ways to promote it, so don't choose it at will. Looking at the direction and finding the way, we can achieve good promotion results.
Many manufacturers have not considered this aspect. They advertised without authorization, invested energy and money, and the result was not satisfactory. There used to be a mini shop that made mobile phone cases and enjoyed information in sports forums and food forums, but these forums were blocked.
It is not advisable to waste a lot of previous contributions. There are many public * * * community platforms such as WeChat and Weibo, and it is better to promote marketing here. In particular, sharing WeChat can attract the attention of many fans.
3. Select the intended distributor
The industry has gained a lot of fans in the early stage, but these fans are not effective fans. What the industry needs to do is the future work, that is, choosing the intended dealers. How do you choose?
Through the communication between manufacturers and customers, we can understand the needs of customers, explain the market advantages of our products to customers, get the consent of customers, and choose the right dealers.
4. After-sales service
The selection of dealers is not thorough. These dealers are still worried about whether the goods and after-sales service can arrive. If the after-sales service can't keep up, there will be problems.
Customers don't like the goods they bought, and when they plan to return them, as a dealer, they don't know the return process, or the return service can't keep up, which will bring trouble to the dealers and get the favor of customers. Therefore, after-sales service must be done well.