Landlord! Hello! Amazon's success lies in making full use of the advantages of book marketing and internet, which is manifested in its flexible marketing methods and extensive information sources, providing more comprehensive and faster services than traditional bookstores. The reasons for its success are as follows: (1) Bezos, president of Brand Advantage Company, named the bookstore Amazon, the longest river in the world, which brought a certain popularity to the bookstore, indicating that Amazon will become a giant in the global network age like this river. (2) Customers are not subject to geographical restrictions. Amazon tries to get everyone on earth to order the books they need, so there are books in different languages and regions. They set up customer service agencies and marketing centers around the world to provide substantial services to the local market. (3) High-quality comprehensive bibliographic database and retrieval system Through the network, customers can search, preview and buy any books at will. (4) Book review Amazon is a major feature of book review. Their book reviews are mainly from the author of the book. Publishers and readers, as well as the contents of books, evaluate the quality of books in different ways from different angles. (5) Flexible and diverse ordering methods. Amazon has two ways to order, one is the conventional way: five steps. The other is that readers spend on Amazon once, and Amazon will provide a convenient service (6) preferential price discount (7) fast delivery service (8) after-sales service.