Chapter 65438 +0 Innovation and Innovation Ability
1. 1 How to define innovation?
1. 1. 1 Case: Amazon and Dangdang
1. 1.2 the meaning of innovation
1. 1.3 Do what others don't do.
1. 1.4 innovation has six characteristics.
1. 1.5 the essence and process of innovation
1. 1.6 the difference between innovative enterprises and traditional enterprises
1.2 innovation ability-everyone can innovate.
1.2. 1 Case: What can Internet cafes do when the financial crisis comes?
1.2.2 What is innovation ability?
1.2.3 What are the components of the formula of innovation ability-creativity?
1.2.4 How much innovation potential do you have to tap?
1.2.5 Where does innovation exist in the brain?
1.2.6 development and training of innovative ability-a simple and practical "2 1 day training method"
1.3 innovative spirit
1.3. 1 Case: All you can remember is Alexander Graham Bell.
1.3.2 The primary difference between innovators and ordinary people
1.3.3 innovative consciousness and innovative character
1.4 apply what you have learned: a suggestion for action
1.5 connecting Jeff Bezos' wonderful story
Chapter II What is innovative thinking?
2. 1 On innovative thinking
2. 1. 1 Case: How much money does China People's Bank have?
2. 1.2 What is thinking?
2. 1.3 What is innovative thinking?
2. 1.4 characteristics of innovative thinking
2. 1.5 Common innovative ways of thinking
2.2 conditions for innovative thinking
2.2. 1 case: the crab shell is soft.
2.2.2 Four conditions to produce innovative thinking
2.2.3 What innovation is management innovation similar to?
2.3 Apply what you have learned: suggestions for action
2.4 Wonderful connection with Zhou Enlai's witty Miao Yan.
Chapter III Innovative Thinking Training
3. Is1the only way?
3. 1. 1 Case: "Hidden" Suez Canal
3. 1.2 What is divergent thinking?
3. 1.3 Effective training formula for innovative thinking
3. 1.4 Case: Who was the first to introduce the handwriting input mobile phone?
3. 1.5 Self-training
3.2 I want to fly out of the solar system
3.2. 1 Case: "Shenzhou VII"-China's first step to explore the universe.
What is imagination?
3.2.3 There are several types of imagination.
3.2.4 Case: Garbage and Babies
Self-training
3.3 The vast sky and 99 are one.
3.3. 1 Case: Hi, are you a man or a woman?
3.3.2 Diffuse thinking and concentrated thinking
3.3.3 The unity of decentralized thinking and centralized thinking
3.3.4 Case: You can also write a novel-Four Steps of Love.
Self-training
3.4 Moisturize things silently
3.4. 1 Case: Crossing the Thames
3.4.2 What is associative thinking?
3.4.3 Types of Lenovo
3.4.4 Association method
3.4.5 Case: YKK
Self-training
3.5 A person can be judged by his appearance.
3.5. 1 Case: Ten minutes of gold futures
3.5.2 What is intuitive thinking
3.5.3 The role of intuition
3.5.4 Case: Darwin's Sunflower Mystery
Self-training
3.6 You can't find a place to go.
3.6. 1 case: earthquake prediction-Li Siguang's unfulfilled wish.
3.6.2 Inspiration and inspirational thinking
3.6.3 The characteristics of inspiration and the rules of inspiration thinking
3.6.4 Case: Poker Wanted Order
3.6.5 Application of Inspirational Thinking and Self-training
3.6.6 Enterprise Management Innovation: Finding Problems
3.7 Apply what you have learned: suggestions for action
3.8 Wonderful story of connecting horses
Chapter IV Innovative Methods
4.1What is the greatest invention of the 20th century?
4. 1. 1 Case: Xu Zhenchao Work Law
4. 1.2 There must be innovative methods.
4. 1.3 Classification of innovative methods
4. 1.4 case: the story of library moving.
4.2 shortcomings enumeration method
4.2. 1 Case: Invention of two-phase socket
4.2.2 What is defect enumeration method?
Training steps.
4.2.4 Case: His head should be printed on the front of $20.
4.3 Osborne checklist method
4.3. 1 Case: There are many kinds of feelings in table.
4.3.2 The first checklist in the world
4.3.3 Training Steps
4.3.4 Case: A collection of employee's small innovations and inventions.
4.4 Combination method
4.4. 1 case: He won the Nobel Prize for this.
4.4.2 There are several ways to realize the combination method.
4.4.3 Training Steps
4.4.4 Case: There is such a CD player.
4.5 Transplantation method
4.5. 1 Case: "Wonderful pen", wonderful!
4.5.2 Several transplantation methods
Training steps
4.5.4 Case: The lid of the keg solved the big problem of counterfeit products.
4.6 BS method and 66 method
4.6. 1 Case: MP4, a very "big" problem
4.6.2 BS method and its four basic principles
Training steps
4.6.4 Case: We eat pork, but what do pigs eat?
4.6.5 What is Phillips 66 Method?
4.6.6 Enterprise management innovation: exploring new methods and measures.
4.7 Apply what you have learned: suggestions for action
4.8 Wonderful Connection Ordinary Workers won the grand prize of Paris International Invention Exhibition for four times.
The appendix tests your creativity.
refer to