However, since 2000, the Internet has gained popularity in China, and online consumers have extended from the social elite to the mass. The arrival of the network era has set off the reform and innovation of various industries in the country. Every industry hopes to catch the "express train" of the network and run at the forefront of the development of the times. As an industry that has developed for more than ten years, audio books have also caught the network express and started a new round of rebirth.
With the development of science and technology, especially the development of electronic document recognition technology, you can read e-books after installing reading software. Of course, we can see that there is an audio book in the market, whose target customers are preschool children, who read fairy tales or fables through real person pronunciation or electronic pronunciation, so as to achieve the purpose of early parenting, and even some products can be read bilingual (optional in Chinese and English), which improves children's English level.
An audio book is a work recorded by one or more people with different voice expressions and recording formats according to the manuscript. Common audio book formats include audio tapes, CDs and digital files (such as MP3). The word "audio books" appeared in about 1980' s, which means books with sound to express content.
Audio books are mainly published by audio book publishing house or blind book club. A book with sound depends on the speaker's voice. The speaker is the medium of the audience and the manuscript, and the speaker's voice has the essence of attracting and fascinating the audience. The content of audio books can be reading aloud, broadcasting dramas, or special reports.
In the United States, although audio books only account for 3% of the total sales of books in the country, their popularity and rapid growth rate are amazing. In China, although the history of audio books is only ten years, digital audio can be stored in MP3 players, which naturally attracts many fans and has a relatively optimistic development prospect.
The existence of books is not only a carrier of culture, but also a new way of life for those of us who live in the era of information surplus. I hope more and more people like audio books, join the ranks of listening to audio books, and achieve the perfect state of wind and rain, listening to books with sound!
At an audio book forum held in Britain a few days ago, participants thought that digital publishing was a big growth point for future content providers. With the increasing popularity of MP3 players, mobile phones and various readers, publishers urgently need to pay attention to new book forms such as audio books and e-books.
According to statistics, in 2005, the sales of audio books in the United States was $876,543.8+0 billion, and that in Britain was ￡ 70 million (about $654.38+0.33 billion). Scott parker, the original buyer of Watt Si Tong, thinks that publishers should tap the potential of new technologies and don't think that audio books are just audio versions of paper books. In fact, it is a process of product re-creation, which can deliver the content to the vast number of non-book readers.
Although audio products have many advantages, drawing lessons from the experience of the music industry, 50% of CDs are downloaded for free, and audio books in CD form only have a life span of two or three years. Therefore, publishers should seize the opportunity. At the same time, the participants also thought that some software companies added anti-copy function to their products, but it also restricted the listening of car or walkman users. It is predicted that copyright protection may not be needed in the future, but if there is piracy, the pirates will be severely punished.
Audio books made according to the original length (without reducing the content) are in a leading position in sales volume and sales volume. The sales of tapes are lower than those of CDs, but the growth of digital products is very strong. If the price is too high, no one will care For example, if the audio book exceeds 15, the sales volume will not be too large. Many audio books without restored content are sold by downloading, and audio books are facing many great changes. Therefore, some people think it is important to think boldly and creatively.
In the fast-paced society and the era of lifelong learning, do you often sigh that having a quiet time to read and charge has become a luxury desire, and your beloved eyes are overwhelmed by a lot of information that you have to read every day ... So, have you tried to "read" with your ears? The emergence of audio books in the book market will definitely make your second sense of space in human cognitive society attractive by hearing. Wouldn't it be wonderful to understand the mystery of management and the essence of inspirational beliefs from the deep and melodious voice, so that your precious time can produce the greatest value in the boredom and fatigue of traffic jams and long-distance travel?
What is an audio book? The word "audio book" appeared in the 1980s. It is a book that is recorded by individuals or people with different voice expressions and recording formats, and the content is expressed by sound. It is understood that in Europe and America, audio books have entered the field of mass consumption, but they have made great progress in a short time. So far, they have become a market with a total value of nearly 2 billion dollars. Even the world's most fashionable digital product, the iPod, has built-in audio book function. Although the publication of audio books has some history, it used to be limited to teaching materials including foreign languages, children's education, literary novels, storytelling and other leisure products. Management and inspirational audiobooks are still relatively rare in the market, so its market structure has always been very single, which seems to be not well matched with the traditional publishing industry and has not attracted the attention of consumers. However, fierce publishing competition makes it difficult for publishers to innovate in publishing forms. On the other hand, people have a lot of time that can't be effectively used in their work and life, such as cycling, walking and queuing, which provides a good market foundation for audio books. Some well-versed publishers have found specific readers of audio books in the market segments, and developed some classic management and inspirational books into a series of audio products in the form of sound. Once it was launched, it immediately caused a lot of repercussions, such as bestsellers, I value my own value, three stories about enterprises, and inspirational books by Chen Anzhi, the first inspirational master in China, I must and inspire myself to become a superman.
Why can audio books sell well in the market? According to Shenzhen DreamWorks Culture Company, which has made great achievements in the promotion of inspirational audio books, the sales of audio books are firstly because it meets the needs of quick access to information and convenient carrying, and "reading" is not limited by time and space. Looking at traffic jams in big cities every day, everyone knows that a lot of time is wasted, but there is more to learn and enrich. Audio books can just make up for the contradiction between the two, so that busy business people can feel another way of reading while working or relaxing. Secondly, traditional books often only focus on text reading, while ignoring the development of the second reading space based on hearing. Third, the "audio book" satisfies people's psychology of multitasking and is a typical companion product. Traditional paper books and audio books are not contradictory, but reasonable supplements. Sometimes "reading" audio books with your ears means "accuracy" and more details. If traditional reading used to be a gluttonous feast, it filled people's empty stomachs in a hungry era, but in the face of a fast-paced society and endless information, the only thing people can do is to keep tasting like gourmets. Reading audio books is not a middle way in the forest, but a cross-reading path. In the reading maze that you can't forget at a glance, understanding in simple terms and walking freely are the only way out.
"Reading" audio books has become a reading revolution in our time, and it is also a reading phenomenon derived from the social background of information explosion. Its appearance and popularity is a reality that we have to face. The group reading audio books is expanding rapidly, but these people are only intellectuals. Sound is becoming the favorite of fashionistas. In order to protect your eyesight as much as possible, cherish your eyes and try to gain knowledge with your ears.
Drivers, children's language learning, amblyopia and blindness, commuters, people who have no time to read but need to supplement their knowledge, people who have no free time, people who listen to MP3 music for a short time, and people who are bored and want to use their time to read but don't want to bring many books.